{"id":11400,"date":"2026-02-13T13:55:25","date_gmt":"2026-02-13T11:55:25","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/?post_type=case-studies&#038;p=11400"},"modified":"2026-04-01T16:44:20","modified_gmt":"2026-04-01T14:44:20","slug":"increasing-roas-with-google-precision-optimization","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/ae\/our-work\/increasing-roas-with-google-precision-optimization\/","title":{"rendered":"Increasing ROAS with Google Precision Optimization"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Challenge Overcome<\/strong><\/h2>\n\n\n\n<p>Continente, a major Portuguese supermarket chain, sought a more effective way to boost performance across online campaigns for specific product categories. Despite selling a wide range of products online, they wanted their campaigns to optimize towards a smaller set of categories that delivered greater business value. However, their existing conversion system lacked the granularity needed to accurately isolate and measure campaign impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Approach Taken<\/strong><\/h2>\n\n\n\n<p>Partnering with Incubeta, an effective solution was tailored to Continente\u2019s needs, creating granular, category-level conversion tracking within Google Ads. Using Google Analytics enhanced ecommerce data and Google Tag Manager, we isolated and measured conversions for campaign-promoted product categories. This involved creating new, category-specific conversion actions in Google Ads and configuring Google Tag Manager to filter and route ecommerce data accurately, ensuring the correct information was fed into the relevant conversion actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Value Delivered<\/strong><\/h2>\n\n\n\n<p>Implementing granular conversion tracking delivered significant campaign performance. Continente achieved a 7x increase in ROAS for a priority product within a specific category, alongside a 570% decrease in Cost per Conversion. This enabled accurate, category-level ROAS reporting, supporting more confident optimization and budget allocation decisions. As a result, Continente strengthened its reporting capabilities and gained clearer visibility into the true impact of marketing investment across individual product categories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continente unlocked category-level performance visibility through granular conversion tracking, driving a 7x increase in ROAS on priority products.<\/p>\n","protected":false},"featured_media":13641,"template":"","meta":[],"approach":[210],"solution":[],"industry":[14],"market":[211],"class_list":["post-11400","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-commerce","industry-retail","market-portugal"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/case-studies\/11400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/case-studies\/11400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/media\/13641"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/media?parent=11400"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/approach?post=11400"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/solution?post=11400"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/industry?post=11400"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/market?post=11400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}