{"id":17973,"date":"2026-07-27T10:01:23","date_gmt":"2026-07-27T08:01:23","guid":{"rendered":"https:\/\/incubeta.com\/?post_type=video-library&#038;p=17973"},"modified":"2026-07-27T10:01:25","modified_gmt":"2026-07-27T08:01:25","slug":"how-do-you-measure-marketing-incrementality-without-third-party-cookies","status":"publish","type":"video-library","link":"https:\/\/incubeta.com\/ae\/video-library\/how-do-you-measure-marketing-incrementality-without-third-party-cookies\/","title":{"rendered":"How Do You Measure Marketing Incrementality Without Third-Party Cookies?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Discover a direct answer to one of the hardest questions in modern marketing measurement. <strong><a href=\"https:\/\/incubeta.com\/video-library\/what-is-ai-transformation-discover-an-evps-answer-after-three-tech-cycles\/\">Jonathan Greene<\/a><\/strong> EVP Americas at <strong><a href=\"https:\/\/incubeta.com\/our-work\/\">Incubeta<\/a><\/strong>. walks through Incubeta&#8217;s approach to privacy-safe incrementality testing, consent-based CRM data, customer data platforms, media mix modeling, and geofencing, without relying on third-party cookies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guests<\/strong>: Jonathan Greene, EVP Americas at Incubeta; and Co-Founder of RocketSource. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want To Learn More? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Watch Tim Mitchell, VP Growth North America at Incubeta and Jonathan Greene unpack the fundamentals of <strong><a href=\"https:\/\/incubeta.com\/video-library\/what-is-ai-transformation-discover-an-evps-answer-after-three-tech-cycles\/\">AI transformation<\/a><\/strong> in the video below, tracing the line from Web 1.0 and the dot-com bust through SaaS, digital transformation, and today\u2019s generative AI era, and explains Incubeta\u2019s \u201cdigital twin\u201d methodology for rebuilding organizations as AI-native businesses.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wd1khWIC5Gg?si=3i7G10TQYO8c4-ZQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n","protected":false},"featured_media":17974,"template":"","class_list":["post-17973","video-library","type-video-library","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/video-library\/17973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/video-library"}],"about":[{"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/types\/video-library"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/media\/17974"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/ae\/wp-json\/wp\/v2\/media?parent=17973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}