{"id":1077,"date":"2025-05-08T00:00:00","date_gmt":"2025-05-07T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv.wpdns.site\/our-work\/executing-a-global-data-audience-strategy\/"},"modified":"2025-11-17T17:26:06","modified_gmt":"2025-11-17T15:26:06","slug":"executing-a-global-data-audience-strategy","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/au\/our-work\/executing-a-global-data-audience-strategy\/","title":{"rendered":"Executing a Global Data Audience Strategy"},"content":{"rendered":"<h2>Challenge Overcome<\/h2>\n<p>AlUla were able to identify target audience personas ahead of their first Global campaign &#8211; building a full picture of target personas, characteristics and behaviours.<\/p>\n<h2>Approach Taken<\/h2>\n<p>Partnering with Incubeta, AlUla utilized best in class audience analysis tools and social listening to build out three core audience profiles. Gaining a deeper understanding of their demographics, travel behaviour, purchase drivers and social media attitudes. These were segmented by regions and personas, providing insights that were used as a foundation for a social strategy.<\/p>\n<h2>Value Delivered<\/h2>\n<p>Insights garnered from their research led to the most engaged organic post of all time shared on Experience AlUla channels &#8211; driving over 25 million impressions.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Insights garnered from their research led to the most engaged organic post of all time shared on Experience AlUla channels &#8211; driving over 25 million impressions.<\/p>\n","protected":false},"featured_media":5504,"template":"","meta":[],"approach":[13],"solution":[],"industry":[28],"market":[33],"class_list":["post-1077","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-rapid-results","industry-hospitality","market-mena"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/case-studies\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/case-studies\/1077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media\/5504"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/approach?post=1077"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/solution?post=1077"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/industry?post=1077"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/market?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}