{"id":15282,"date":"2022-11-07T22:00:00","date_gmt":"2022-11-07T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/incubeta-partners-with-carpio-to-supercharge-marketplace-reporting\/"},"modified":"2026-03-26T09:17:57","modified_gmt":"2026-03-26T07:17:57","slug":"incubeta-partners-with-carpio-to-supercharge-marketplace-reporting","status":"publish","type":"post","link":"https:\/\/incubeta.com\/au\/news-and-resources\/incubeta-partners-with-carpio-to-supercharge-marketplace-reporting\/","title":{"rendered":"Incubeta Partners with Carpio to Supercharge Marketplace Reporting"},"content":{"rendered":"\nIn 2022, Incubeta partnered with Carpio to supercharge the way we support brands with their marketplace analytics, and ultimately with their ecommerce growth and sales performance. Here\u2019s what you need to know about it:\n

Carpio – Your Questions Answered<\/h3>\n
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  1. What is Carpio and who is it for?<\/li>\n \t
  2. For which marketplaces is Carpio available?<\/li>\n \t
  3. How does Carpio work?<\/li>\n \t
  4. What kind of data or reporting is available on Carpio?<\/li>\n \t
  5. What makes Carpio different?<\/li>\n<\/ol>\n
    \n

    What is Carpio?<\/strong><\/h3>\nCarpio<\/a>\u00a0<\/strong><\/span>is an ecommerce data platform and reporting tool that helps brands (vendors and sellers on marketplaces) boost their sales with multiple marketplace insights.\n\n<\/article><\/div>\n
    \"\"<\/div>\n
    \n\nIt allows users to efficiently consolidate their ecommerce-marketplace data into comprehensive dashboards, going as far as measuring ASIN-specific metrics, combined sales, advertising and product category performance against competitors, and even how visible a brand is for specific keywords.\n

    For which marketplaces is Carpio available?\u00a0<\/strong><\/h3>\nCarpio is currently only available for select marketplaces such as eBay, Shopify and Amazon. This includes both Amazon vendors and sellers. However, expansion to more marketplaces is on the horizon, starting with Bol.com and Walmart.\n

    How does Carpio work?<\/strong><\/h3>\nUsing API technology, Carpio works by first connecting to seller and vendor accounts. It then extracts all data from these accounts so that this data can be translated into quick, comprehensive, and customizable (?) dashboards.\n

    What kind of data or reporting is available on Carpio?<\/strong><\/h3>\nFor both Seller (3P) and Vendor (1P) Retailers, Carpio gives brands insight on key sales metrics, revenue, orders and units sold, buy box wins and losses. By combining data from multiple sources, brands can better identify when changes in revenue are caused by events such as losing the buy box or modified advertising spend.\n\nVendor and Seller Data:<\/em>\u00a0A variety of campaign tracking metrics, including competitive analytics on revenue, sales, returns and buy box data across 1P and 3P accounts. This also includes units and returns, glance views and product page views, and buy box loss data.\n\n<\/div>\n
    \"\"<\/div>\n
    \n\nAdvertising Performance<\/em>: Conversion rates, unit sales, click through rates, ROAS, and more, which can be consolidated into a single dashboard.\n\nShare of Voice<\/em>: Keyword performance across all products, and in the near future, across multiple marketplaces.\n\nShopper Behavior<\/em>: Keywords that advertising and sales, popular item combinations that sell together, repeat purchase behavior, and specific items that shoppers look at and purchase after viewing certain products.\n\n\"\"\n

    What makes Carpio different?<\/strong><\/h3>\n
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    1. Most reporting tools cater to either vendor or seller accounts, while Carpio caters to both.<\/li>\n \t
    2. While Amazon offers analytics natively, there are a few drawbacks to Amazon\u2019s reporting tools:\n