{"id":15311,"date":"2024-07-17T22:00:00","date_gmt":"2024-07-17T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/the-power-behind-incubeta\/"},"modified":"2026-03-26T09:18:14","modified_gmt":"2026-03-26T07:18:14","slug":"the-power-behind-incubeta","status":"publish","type":"post","link":"https:\/\/incubeta.com\/au\/news-and-resources\/the-power-behind-incubeta\/","title":{"rendered":"The Power Behind Incubeta"},"content":{"rendered":"\n<span style=\"font-weight: 400;\">As such, our focus is the consistent enhancement of our people &#8211; promoting positivity, inclusivity, and collaboration to empower Incubeta, and upgrade our growth.<\/span>\n\n<span style=\"font-weight: 400;\">We do this in three keys ways:<\/span>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Centering our values around human leadership\u00a0<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investing in internal mobility and growth<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encouraging interdisciplinary skill sets<\/span><\/li>\n<\/ol>\n<h2><b>The Human Touch<\/b><b>\n<\/b><\/h2>\n<span style=\"font-weight: 400;\">We enable people to be their best selves &#8211; creating an environment rooted in \u2018humanness\u2019 in which teams and people can flourish. A big part of this is our commitment to CSR and talent development.<\/span>\n\n<span style=\"font-weight: 400;\">We\u2019ve launched a number of initiatives surrounding Diversity, Equality and Inclusion (DEI), Sustainability, Learning &amp; Development and Charity Partnerships. Including, <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/incubeta.com\/news-and-resources\/increasing-sustainability-one-ad-at-a-time\/\" target=\"_blank\" rel=\"noopener\">a <\/a><\/strong><\/span><\/span><span style=\"text-decoration: underline;\"><strong>global carbon offsetting program<\/strong><\/span><span style=\"font-weight: 400;\">, gender pay gap reports, DEI advisory panels, <\/span>digital academies<span style=\"font-weight: 400;\">, flexible working hours, diverse hiring platforms with anonymous applications, <\/span><span style=\"font-weight: 400;\">pro-bono charity work<\/span><span style=\"font-weight: 400;\"> and additional annual leave given to employees for mental wellbeing days, known as \u2018me days\u2019.<\/span>\n\n<img data-opt-id=740285397  data-opt-src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/f738438c-cm_application_image-12-650x144-1.webp\"  decoding=\"async\" class=\"alignnone size-medium wp-image-36500\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/f738438c-cm_application_image-12-650x144-1.webp\" alt=\"Quote_ethan_vaughan\" width=\"650\" height=\"144\" title=\"\"><noscript><img data-opt-id=740285397  decoding=\"async\" class=\"alignnone size-medium wp-image-36500\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/f738438c-cm_application_image-12-650x144-1.webp\" alt=\"Quote_ethan_vaughan\" width=\"650\" height=\"144\" title=\"\"></noscript>\n\n<span style=\"font-weight: 400;\">We also offer learning that directly helps our talent develop and grow within their role. Such as Incubeta\u2019s Global Learning &amp; Development Programme (Incubeta Ignite), and Incubeta\u2019s Global Mobility Programme. Plus we have more than 500 training sessions available for our staff, with all employees being eligible to take up to four paid days per calendar year for training purposes.<\/span>\n<h2><b>Internal Mobility and Growth<\/b><\/h2>\n<span style=\"font-weight: 400;\">We\u2019re thrilled to have recently welcomed <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/incubeta.com\/news-and-resources\/welcoming-jacques-van-niekerk-as-global-ceo-of-incubeta\/\">Jacques van Niekerk as Group CEO<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/incubeta.com\/news-and-resources\/incubeta-welcomes-new-ceo-americas-alex-langshur\/\">Alex Langshur as Americas Regional CEO<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, and <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/incubeta.com\/news-and-resources\/tim-weller-joins-incubeta\/\">Tim Weller as Non-Exec Chairman<\/a><\/strong><\/span><span style=\"font-weight: 400;\">. But investing in internal movement is just as important and a priority for Incubeta, which is why we\u2019re pleased to announce our most recent internal movements:<\/span>\n\n<span style=\"font-weight: 400;\">Our EMEA CEO, Sally Laycock will be taking on a new role as Group Chief Operating Officer. She is responsible for aligning operational strategies with the broader business strategy to drive profitable growth, ensuring operational effectiveness across markets, optimizing resource and capacity management, fostering a high-performance workforce culture<\/span>\n\n<span style=\"font-weight: 400;\">Our Chief Growth Officer, Mike Ossendrijver will be taking on a new role as Chief Solutions Officer. He is now responsible for driving Incubeta&#8217;s organic growth through the design, delivery, and scaling of profitable, client-centric solutions.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Our Managing Director of Australasia, Sam Shennan will be taking on a new role as Regional CEO of APAC. He will be leading and directing the strategic, operational, and commercial performance of the APAC region.<\/span>\n\n<span style=\"font-weight: 400;\">Our Global Director Growth Strategy &amp; Business Integration, Helge Matthiessen will be taking on a new role as Group Head of Go to Market. He will lead the development and execution of Incubeta\u2019s marketing and sales strategies and is responsible for ensuring that the Incubeta\u2019s marketing and sales efforts are aligned with the overall business goals.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Our EMEA Chief Operations Officer, Sophie Harkness will be taking on a new role as Group Chief Delivery Officer. She will be responsible for integrating delivery operations across the group, optimizing delivery structures, managing resources strategically, and fostering a culture of change, innovation and delivery excellence.<\/span>\n\n<span style=\"font-weight: 400;\">These internal movements are set to reshape the pillar of growth acceleration, and optimize our leadership structure to support our vision for Incubeta\u2019s future.<\/span>\n\n<img data-opt-id=1503110674  data-opt-src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/b594d4f9-cm_application_image-16-650x144-1.webp\"  decoding=\"async\" class=\"alignnone size-medium wp-image-36510\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/b594d4f9-cm_application_image-16-650x144-1.webp\" alt=\"Quote_Lisa_Morton\" width=\"650\" height=\"144\" title=\"\"><noscript><img data-opt-id=1503110674  decoding=\"async\" class=\"alignnone size-medium wp-image-36510\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/b594d4f9-cm_application_image-16-650x144-1.webp\" alt=\"Quote_Lisa_Morton\" width=\"650\" height=\"144\" title=\"\"></noscript>\n<h2><b>Culture of Balance<\/b><\/h2>\n<span style=\"font-weight: 400;\">The world is changing, and so is the way we work. Where once the focus was on building robust multidisciplinary teams, we\u2019ve switched our emphasis, encouraging our people to explore diverse learning opportunities, and expand their skill sets to become interdisciplinary.<\/span>\n\n<span style=\"font-weight: 400;\">Interdisciplinary working allows us, <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=foXpGw4AFrk\" target=\"_blank\" rel=\"noopener\">echoing Dr Peng Du<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, to keep up-to-date with key advances throughout the industry, fluctuating the ways we work, and the skills we possess to compliment emerging trends, client challenges and technologies &#8211; such as artificial intelligence.<\/span>\n\n<span style=\"font-weight: 400;\">A key way we execute this is through strong collaboration and internal communication &#8211; educating, supporting and training our staff to recognize learning opportunities and challenge traditional professional boundaries.<\/span>\n\n<img data-opt-id=476811124  data-opt-src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/819af064-cm_application_image-14-650x144-1.webp\"  decoding=\"async\" class=\"alignnone size-medium wp-image-36505\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/819af064-cm_application_image-14-650x144-1.webp\" alt=\"Quote_Sidra_Iqbal\" width=\"650\" height=\"144\" title=\"\"><noscript><img data-opt-id=476811124  decoding=\"async\" class=\"alignnone size-medium wp-image-36505\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/819af064-cm_application_image-14-650x144-1.webp\" alt=\"Quote_Sidra_Iqbal\" width=\"650\" height=\"144\" title=\"\"></noscript>\n\n&#8212;\n\n<span style=\"font-weight: 400;\">It&#8217;s no secret that the talent landscape is a wild ride right now. But here&#8217;s the thing: we&#8217;re choosing not just to weather the storm. <\/span>\n\n<span style=\"font-weight: 400;\">By putting people first \u2013 embracing their humanity, fostering collaboration across teams, and never losing sight of the real people behind our work \u2013 we&#8217;re turning challenges into opportunities. And that&#8217;s how we&#8217;ll keep growing, together.<\/span>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Operating for over 20 years, we are all too familiar with the core ingredients of our success and growth as a brand &#8211; our people. An international team of experts across marketing technology, data, media and creative, our people are the true contributors to our growth, and continue to be the driving force behind Incubeta.<\/span><\/p>\n","protected":false},"author":10,"featured_media":1305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"approach":[],"solution":[],"industry":[],"market":[23],"class_list":["post-15311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incubeta-updates","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/posts\/15311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/comments?post=15311"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/posts\/15311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media\/1305"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media?parent=15311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/categories?post=15311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/tags?post=15311"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/approach?post=15311"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/solution?post=15311"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/industry?post=15311"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/market?post=15311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}