{"id":15321,"date":"2022-11-01T22:00:00","date_gmt":"2022-11-01T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/google-transitions-away-from-similar-audiences\/"},"modified":"2022-11-01T22:00:00","modified_gmt":"2022-11-01T20:00:00","slug":"google-transitions-away-from-similar-audiences","status":"publish","type":"post","link":"https:\/\/incubeta.com\/au\/news-and-resources\/google-transitions-away-from-similar-audiences\/","title":{"rendered":"Google Transitions Away From Similar Audiences"},"content":{"rendered":"\nGoogle is doing this as part of its leadership role, navigating through privacy changes in the advertising ecosystem whilst increasing performance of Google Ads solutions, leveraging first-party data and optimizing for marketing objectives. With the continual rise in privacy centricity, Google is pushing automation as the solution, stating that it\u2019ll help marketers \u2018reach relevant audiences, and measure results, in privacy-centric ways\u2019.<\/span>\n\nStarting May 2023 (6 months from now), new similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display and Video 360. Ad groups and campaigns that already have similar audience segments attached will continue to function as expected.<\/span>\n\nStarting August 2023, similar audience segments will be removed from all ad groups and campaigns. Advertisers will continue to have access to historical reporting data for similar audience segments from past campaigns.\u00a0<\/span>\n

What Will This Update Mean?<\/b><\/h3>\nIn terms of how this update will impact advertisers, it\u2019ll mostly revolve around audience targeting. Advertisers will have to lean more heavily on customer match, improving their match rates and increasing the volume of audiences being filtered through (picking up the slack caused by the loss of similar audiences).\u00a0<\/span>\n\nLooking forward, advertisers are going to have to increase their trust in Google products, leaning into best practices to build custom segments and utilize Google\u2019s in-market\/affinity segments to drive performance and reach new users.<\/span>\n\n—<\/span>\n\nTo learn more about what the loss of similar audiences will mean for your marketing, <\/span>get in touch<\/a><\/strong><\/span> with Incubeta today. Or check out our recent articles highlighting changes in the Google Ecosystem:<\/span>\n
    \n \t
  1. What\u2019s Next in AI; Key Learns from Google Cloud Summit<\/a><\/strong><\/li>\n \t
  2. What the Digital Markets Act (DMA) Means for Google Advertisers<\/a><\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Google has <\/span>today announced<\/b><\/span><\/a> that, come May 2023, Google Ads will no longer generate similar audiences (also referred to as ‘similar segments’) for targeting and reporting. Instead pushing to alternative, more powerful and durable automated solutions such as optimized targeting, audience expansion, and Smart Bidding.\u00a0<\/span><\/p>\n","protected":false},"author":10,"featured_media":1325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216],"tags":[],"approach":[],"solution":[],"industry":[],"market":[23],"class_list":["post-15321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/posts\/15321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/comments?post=15321"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/posts\/15321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media\/1325"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media?parent=15321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/categories?post=15321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/tags?post=15321"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/approach?post=15321"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/solution?post=15321"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/industry?post=15321"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/market?post=15321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}