During the one-year initial contract, Incubeta will be responsible for boosting Popeyes UK \u00ae geo-targeted marketing across key cities to win market share. We will achieve this by creating ground-breaking digital campaigns that ensure Popeyes UK \u00ae remains top-of-mind versus their key competitors, cost effectively leveraging digital channels, enriching their data and personalization through testing and insights, and reinforcing brand messaging and propositions creatively through digital platforms.<\/p>\n\n\n\n
Popeyes UK \u00ae has a rich history of providing their famous Louisiana-style chicken to its customers worldwide. With more than 4,000 restaurants, the brand continues to grow and aims to bring the spirit and flavor of New Orleans to the UK.<\/p>\n\n\n\n
To continue driving this growth, Popeyes UK \u00ae engaged Incubeta to scale their brand while investing in reach to drive audience growth. Working as an extension to Popeyes UK \u00ae regional team, we will showcase Popeyes UK \u00ae choice and value propositions to drive conversion, activate customers to keep them coming back more often with campaigns and offers that drive loyalty, and build on brand perception – while remaining true to Popeyes UK \u00ae heritage.<\/p>\n\n\n\n
\u201cPopeyes has shown remarkable success over the years, and we are really excited to be part of the next phase of their journey, continuing to build upon Popeyes rapid expansion across the UK through exciting, integrated through-the-funnel campaigns. We\u2019re proud to support Popeyes UK \u00ae in its mission to challenge the status quo in the quick-service restaurant industry in the UK,\u201d\u202fsays Rob Stoner, Head of Commercial at Incubeta.<\/p>\n\n\n\n
\u201cWe love Incubeta\u2019s approach to digital and growth, and after a pitch process that genuinely made us excited we\u2019re delighted to have them on board to power this next phase of Popeyes\u2019 UK expansion. We know that when people try Popeyes, they love it \u2013 and together we\u2019ll introduce even more people to the brand. We\u2019ve got a big year coming up and believe Incubeta can help us make it even bigger,\u201d David Carey, Chief Technology Officer, Popeyes UK.<\/p>\n\n\n\n
Incubeta\u2019s creative execution and understanding of chicken\u2019s cultural impact in UK urban culture was a major factor in Popeyes UK \u00ae decision to select the company as its latest digital marketing partner.<\/p>\n\n\n\n
For more information on how you can partner with Incubeta and propel your growth, get in touch, and start your journey to outperform.<\/p>\n","protected":false},"excerpt":{"rendered":"
We\u2019re thrilled to announce the onboarding of Popeyes UK \u00ae as our latest client. Our partnership with the Louisiana-inspired fast food chain, will help to establish Popeyes UK \u00ae as a digital brand leader in the quick-service restaurant industry.<\/span><\/p>\n","protected":false},"author":10,"featured_media":1412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"approach":[],"solution":[30],"industry":[],"market":[15],"class_list":["post-15366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incubeta-updates","solution-ai","market-uk"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/posts\/15366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/comments?post=15366"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/posts\/15366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media\/1412"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media?parent=15366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/categories?post=15366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/tags?post=15366"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/approach?post=15366"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/solution?post=15366"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/industry?post=15366"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/market?post=15366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}