{"id":18946,"date":"2026-09-17T08:09:49","date_gmt":"2026-09-17T06:09:49","guid":{"rendered":"https:\/\/incubeta.com\/?post_type=video-library&#038;p=18946"},"modified":"2026-09-17T11:09:18","modified_gmt":"2026-09-17T09:09:18","slug":"freedom-australias-full-funnel-strategy-and-dynamic-creative","status":"publish","type":"video-library","link":"https:\/\/incubeta.com\/au\/video-library\/freedom-australias-full-funnel-strategy-and-dynamic-creative\/","title":{"rendered":"Freedom Australia\u2019s Full-Funnel Strategy and Dynamic Creative"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.freedom.com.au\/\" target=\"_blank\" rel=\"noopener\">Freedom Australia <\/a><\/strong>partnered with <strong><a href=\"https:\/\/incubeta.com\/our-work\/\">Incubeta<\/a><\/strong> to shift from pure lower-funnel tactics to a deliberate full-funnel strategy spanning awareness, consideration, and conversion. Watch the video to discover how Freedom Australia increased measurement and attribution confidence, while seeing a 30% year-on-year online revenue increase, as well as over 270% return on investment on middle-of-funnel investment. <strong><a href=\"https:\/\/incubeta.com\/our-work\/freedom-australias-full-funnel-strategy-and-dynamic-creative\/\">Click here to see the full case study.<\/a><\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":18466,"template":"","class_list":["post-18946","video-library","type-video-library","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/video-library\/18946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/video-library"}],"about":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/types\/video-library"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media\/18466"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/au\/wp-json\/wp\/v2\/media?parent=18946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}