{"id":15299,"date":"2023-03-13T22:00:00","date_gmt":"2023-03-13T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/incubeta-za-is-google-mobile-certified\/"},"modified":"2023-03-13T22:00:00","modified_gmt":"2023-03-13T20:00:00","slug":"incubeta-za-is-google-mobile-certified","status":"publish","type":"post","link":"https:\/\/incubeta.com\/ch\/news-and-resources\/incubeta-za-is-google-mobile-certified\/","title":{"rendered":"Incubeta ZA is Google Mobile Certified"},"content":{"rendered":"\n<span style=\"font-weight: 400;\">Tangible evidence of the expertise our teams possess, this certification demonstrates <\/span><span style=\"font-weight: 400;\">our advanced knowledge and expertise in Mobile Experience projects<\/span><span style=\"font-weight: 400;\"> and why our clients continue to trust Incubeta to meet their evolving business needs.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">How did we do it? We presented a number of client success stories (project samples) to Google that demonstrated our technical proficiency, trusted processes, and in-depth knowledge of the Mobile Experience. Highlighting our unique methods of elevating Mobile Experience via innovative and distinct solutions.<\/span>\n<h3><b>Benefits of being Google Mobile Certified:<\/b><\/h3>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Knowledge and expertise <\/b><span style=\"font-weight: 400;\">&#8211; With a team of over 800 creators, thinkers, makers and doers working across 22 offices globally, it\u2019s important that we not only demonstrate, but maintain our knowledge and expertise in mobile advertising and marketing in this ever changing digital landscape.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access to exclusive resources and experts<\/b><span style=\"font-weight: 400;\"> &#8211; As a Google certified partner we are able to get access to exclusive resources such as training, support, and exclusive content that helps our teams stay up-to-date with the latest trends and technologies in mobile advertising.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved performance and service for our clients <\/b><span style=\"font-weight: 400;\">&#8211; As our team continues to up skill and gain a deeper understanding of the Google ecosystem, it enables us to improve on our clients performance and provide better advice on how to optimize their campaigns to ultimately achieve better results.<\/span><\/li>\n<\/ol>\n&nbsp;\n\n<span style=\"font-weight: 400;\">At Incubeta we value the development and growth of our team and our clients which is why we founded an Incubeta\u00a0 &#171;Experiences&#187; committee &#8211; who were instrumental in getting our Global teams certified for<\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/introducing-mobile-web-certification\/\" target=\"_blank\" rel=\"noopener\"> Google Mobile Web<\/a><\/strong><\/span><span style=\"font-weight: 400;\">. Why? So we could\u00a0 continue driving engagement, improve mobile conversions and enhance the customer experience (CRO) and performance measurement for our clients\u2019 mobile sites. As Google\u2019s longest serving marketing partner of over 20 years, we look forward to strengthening our relationship within the digital advertising ecosystem as a Google full-stack partner and now also Google Mobile Certified.<\/span>\n\n<b>Roan Mackintosh &#8211; Managing Director &#8211; MEA<\/b> <i><span style=\"font-weight: 400;\">\u201cWith today\u2019s typical digital consumer having on average 3.64 connected devices and 40% of online purchases involving multiple devices along the way, mobile should be a cornerstone concern for marketers wanting to effectively service their customers. It was therefore a no-brainer for Incubeta to formalize our mobile marketing and experience expertise through Google\u2019s stringent certification process. We trust that our clients are 100% confident in Incubeta\u2019s ability to step-change their omni-channel digital marketing strategies and executions.\u201c\u00a0<\/span><\/i>\n\n<b>Jessica Jacobs &#8211; Chief Customer &amp; Partnership Officer &#8211; Global <\/b><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">As a result of our focus on mobile over the past few years, we have worked with clients across our markets to improve user experience while driving engagement on mobile sites, increasing mobile conversions, and generating first-party data to measure performance accurately. Having obtained our Google Mobile Certification, we are proud to have our mobile mastery across a variety of mobile services endorsed.\u201d<\/span><\/i>\n\n&#8212;\n\nThis certification is just one of the ways we enable our clients to outperform.\u00a0Don&#8217;t just take our word for it, check out some of our client success stories:\n<ol>\n \t<li><strong><a href=\"https:\/\/incubeta.com\/our-work\/delivering-tangible-business-growth\/\">Delivering Tangible Business Growth for Les Mills<\/a><\/strong><\/li>\n \t<li><strong><a href=\"https:\/\/incubeta.com\/our-work\/delivering-national-excellence-efficiency\/\">Delivering National Excellence &amp; Efficiency for PDS<\/a><\/strong><\/li>\n \t<li><strong><a href=\"https:\/\/incubeta.com\/our-work\/driving-personalization-with-ai\/\">Driving Personalization with AI for L\u2019Or\u00e9al<\/a><\/strong><\/li>\n \t<li><strong><a href=\"https:\/\/incubeta.com\/our-work\/increasing-performance-with-machine-learning\/\">Increasing Performance with Machine Learning for Imperial London Hotels<\/a><\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Another certification for Incubeta! Following in the <\/span><a href=\"https:\/\/incubeta.com\/news-and-resources\/incubeta-uk-is-google-mobile-certified\/\"><span style=\"font-weight: 400;\"><b>footsteps of our UK office<\/span><\/a><\/b><span style=\"font-weight: 400;\">, we\u2019re proud to announce that, as of February 2023 Incubeta South Africa is officially\u00a0 Google Mobile certified. Kudos to our Cape Town team\u2026<\/span><\/p>\n","protected":false},"author":10,"featured_media":1280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"approach":[],"solution":[],"industry":[],"market":[17],"class_list":["post-15299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incubeta-updates","market-south-africa"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/posts\/15299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/comments?post=15299"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/posts\/15299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/media\/1280"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/media?parent=15299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/categories?post=15299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/tags?post=15299"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/approach?post=15299"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/solution?post=15299"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/industry?post=15299"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/ch\/wp-json\/wp\/v2\/market?post=15299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}