Fantastic Furniture, an Australian furniture and bedding retailer, wanted to reach a more engaged audience and drive traffic to their site through the use of TikTok. And they onboarded Incubeta to help. By switching to influencer videos’ over TVC Incubeta drove a click-through rate that was 8% better, and a cost per click that was 10% better than the repurposed TVC, successfully reaching their target audience and driving more traffic to site. Not only that, but the strongest performing TikTok creative saw a view-through rate increase of 108%.

Insights

We teamed up with TikTok to learn which style of ad would resonate best with homeowners, renters and furniture enthusiasts. Using TikTok’s pool of creators to create bespoke influencer content for the brand, we compared the performance of these assets against repurposed TVC ads.

By tapping into the Creator Marketplace, we were able to create more organic, DIY transformation style content for Fantastic Furniture to reach their new and existing audience. We were able to connect them with the right contacts and resources to help them achieve these great results, creating four unique creative variations for Fantastic Furniture to tell a story of making yourself feel at home.

Strategy

Content creators @brookestyless and @georgieandzac brought the concept to life through two-step video stories, showing the before and after of their room transformations. Each influencer brought their own approach into their productions and Fantastic Furniture was able to use these bespoke content pieces to permeate into a new, younger market. 

We leveraged the platform’s hands-on approach to content creation, and worked with TikTok to select the perfect content creators, resources and contacts to propel their campaign ads to the forefront. This paves the way for other advertisers who are wanting to achieve optimal campaign performance, and will act as a benchmark to show why making bespoke TikTok-style creatives work better than repurposed ads on the platform.