Highlighting Business Opportunities for Unilever Increasing Growth of Client Base

Cliente
Unilever
Sector
Retail
Soluciones

Ecommerce Solutions
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Increase in Sales

30%

89%

Increase in Customer Base

Unilever is a multinational consumer goods company headquartered in London. Not too long ago, everyone’s go-to destination for groceries were the supermarkets: Local products are mostly available at local supermarkets. But we noticed that there was a demand for Unilever’s Dutch products abroad. Incubeta realized that this ‘brand presence problem’ for Unilever, was actually a business opportunity for Unilever. By giving Unilever the correct Amazon reseller tools, they could make their products look appealing and adhere to their brand standards.

This brand improvement project potentially led to more than €500,000 in sales through Amazon in Germany, the UK and France in 2020. All markets in which Unilever never sold these specific Dutch products before.

Additionally, with such great success we were able to achieve the Amazon’s choice badge for their best-selling product further increasing brand awareness, search ranking and sales.

"Most importantly, thanks to Incubeta it was proven that by adopting a start-up mentality and pushing the right content strategy, any brand, anywhere in the world, can build awareness and sales in foreign countries through Marketplaces without all the investments that they would otherwise have to make"

Unilever

Insights

As an open marketplace, Amazon allows anybody to resell any product anywhere in the world- this happened with Dutch Unilever brands: resellers abroad proved demand for ‘local’ Unilever products like Dutch Calvé Pindakaas. These resellers responded to the interest in these local products, but the way they presented these Unilever products on Amazon was very poor: pictures were taken with mobile devices and often of low quality, not all information on contains was given etc. The products were not presented according to Unilever’ standards.

Incubeta presented a solution to Unilever.

Estrategia

By putting the control back into Unilever’s hands we took their business to the next level:

Incremental turnover from an untapped international market, which would be almost impossible to penetrate.
Incubeta tackled the content by creating an European Seller Account for Unilever to own the content of Dutch brands in Europe. This ensures that online shoppers always get the right brand picture and information about Unilever‘s products.
Incubeta advised Unilever on online advertisement and created an advertising strategy for Dutch brands on Amazon Europe
Incubeta was in charge of the implementation and execution of advertisements.