{"id":1087,"date":"2025-05-08T00:00:00","date_gmt":"2025-05-07T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv.wpdns.site\/our-work\/utilizing-personalization-to-scale-growth\/"},"modified":"2025-11-17T17:20:37","modified_gmt":"2025-11-17T15:20:37","slug":"utilizing-personalization-to-scale-growth","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/de\/our-work\/utilizing-personalization-to-scale-growth\/","title":{"rendered":"Utilizing Personalization to Scale Growth"},"content":{"rendered":"<h2>Challenge Overcome<\/h2>\n<p>Accor were able to scale creatives across 35 brands in 100 countries for 5,100 hotels, with accurate audience targeting and a large assortment of creative variations.<\/p>\n<h2>Approach Taken<\/h2>\n<p>Partnering with Incubeta, Accor built an integrated dynamic creative strategy to enable the activation of variables across multiple regions, integrating hotel room rates, currency conversion, language and destination-specific targeting.<\/p>\n<h2>Value Delivered<\/h2>\n<p>Accor\u2019s unique AI-powered creative delivery scaled personalized content efficiently across 100+ markets. From one modular template, they scaled creative production to thousands of personalized, geolocalized assets &#8211; minimizing wastage and reducing CPA by 53%.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Accor\u2019s unique AI-powered creative delivery scaled personalized content efficiently across 100+ markets. From one modular template, they scaled creative production to thousands of personalized, geolocalized assets &#8211; minimizing wastage and reducing CPA by 53%.<\/p>\n","protected":false},"featured_media":5495,"template":"","meta":[],"approach":[24],"solution":[],"industry":[28],"market":[33],"class_list":["post-1087","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","industry-hospitality","market-mena"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/case-studies\/1087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/case-studies\/1087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/media\/5495"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/media?parent=1087"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/approach?post=1087"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/solution?post=1087"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/industry?post=1087"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/market?post=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}