Start Early, Finish Late<\/strong><\/p>\n\n\n\n Make the most of the whole Valentine\u2019s Day period. Despite being a one-day event, search interest and gift research has started earlier this year so consider running your marketing efforts to match this interest, gaining recognition and ensuring you\u2019re front of mind when the peak of Valentine\u2019s Day (7th February) hits. <\/p>\n\n\n\n Consider Interactive or Gamified Marketing<\/strong><\/p>\n\n\n\n One way to get consumers engaging with your brand is through interactive ad campaigns which they can engage with. Such as product selection creatives and gift finders \u2013 helping people find the perfect Valentine\u2019s gift for their special someone (or for themselves). Allowing users to input details within a creative; such as gender, price range, and product type guides them towards finding the perfect gift and creates a more personalized and positive experience. Additionally, by building in trackable interaction points within these product selections you can then leverage them across all channels to make the most out of your campaigns.<\/p>\n\n\n\n Do Your Research<\/strong><\/p>\n\n\n\n Use previous learnings, performance metrics and Google insights to think outside the box and make informed marketing decisions. Data-driven marketing is more likely to resonate with your audience and increase your conversion rate. Remember, Valentine\u2019s Day also comes as a great opportunity for people to show appreciation to those they love. Whether you\u2019re designing the creative, writing the copy or setting up targets, get imaginative with your ideas \u2013 and instigate that \u2018love at first sight\u2019 feeling.<\/p>\n\n\n\n Opt for Omnichannel Marketing<\/strong><\/p>\n\n\n\n For such a brief \u2018festive\u2019 period, it\u2019s important to be present in the eyes of the consumer at all times. Consider injecting digital qualities into your traditional marketing methods to achieve greater reach across every touch point, for instance using Digital Out Of Home (DOOH) campaigns to target consumers on popular commuter routes. DOOH campaigns are a great way to connect with consumers outside of their devices, reminding them that Valentine\u2019s Day is coming up and putting your product front of mind.<\/p>\n\n\n\n Create Ad Urgency<\/strong><\/p>\n\n\n\n Valentine\u2019s Day is the perfect time for advertisers to get in front of their audience, creating a sense of urgency and demand for their product. Advertisers should use the time sensitive nature of Valentine\u2019s Day to play the \u2018for a limited time only\u2019 card, boosting the consumers\u2019 sense of urgency, and incentive to buy. Consider ramping up the \u2018pressure to purchase\u2019 with countdown ads across social and display \u2013 enhancing your ad copy and encouraging the consumer (who might already be searching for your product) to take action sooner rather than later. Getting in front of the right consumer with the right message at the right time.<\/p>\n\n\n\n Invest in Retargeting<\/strong><\/p>\n\n\n\n With gift purchasing, consumers rarely purchase on their first interaction, which is why it\u2019s important to stay on their mind \u2013 and advertisers can do this via dynamic retargeting. Valentine\u2019s Day is the perfect time to implement retargeting efforts into your campaigns, serving ads with personalized content based on the consumers prior website activity and online engagement. If a user browses a specific product on your website but doesn\u2019t convert, don\u2019t let them forget about you \u2013 target them specifically, providing additional points of contact with your product to increase the likelihood of them returning and making a purchase.<\/p>\n\n\n\n Be Inclusive<\/strong><\/p>\n\n\n\n Remember the value, and importance of embracing real-world diversity in your marketing. Love is very much love, and your brand needs to mirror real-world demographics within your campaigns \u2013 deviating from the stereotypical heterosexual depictions of relationships. With so many variations of love in the world brands should strive to represent each and every family, and relationship dynamic. Consider phrases such as \u2018Whoever You\u2019re Loving This Valentine\u2019s\u2019 or \u2018Show That Special Person You Love Them\u2019, to ensure products are accessible to everyone. It\u2019s also important to be mindful that not everyone celebrates Valentine\u2019s Day, and to some people it may be a sensitive or unwelcome celebration. <\/p>\n\n\n\n —<\/p>\n\n\n\n Explore similar articles:<\/p>\n\n\n\n