{"id":15273,"date":"2022-09-05T22:00:00","date_gmt":"2022-09-05T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/incubeta-insider-the-value-of-a-supportive-culture\/"},"modified":"2026-03-26T09:17:50","modified_gmt":"2026-03-26T07:17:50","slug":"incubeta-insider-the-value-of-a-supportive-culture","status":"publish","type":"post","link":"https:\/\/incubeta.com\/de\/news-and-resources\/incubeta-insider-the-value-of-a-supportive-culture\/","title":{"rendered":"Incubeta Insider; The Value of A Supportive Culture"},"content":{"rendered":"\n<img data-opt-id=170110669  data-opt-src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/43d470c4-img_1936-270x360-1.jpg\"  decoding=\"async\" class=\"alignnone wp-image-12075\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/43d470c4-img_1936-270x360-1.jpg\" alt=\"\" width=\"348\" height=\"464\" title=\"\"><noscript><img data-opt-id=170110669  decoding=\"async\" class=\"alignnone wp-image-12075\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/43d470c4-img_1936-270x360-1.jpg\" alt=\"\" width=\"348\" height=\"464\" title=\"\"></noscript>\n\n<span style=\"font-weight: 400;\">As I\u2019m sitting here I\u2019m in between worlds. Amy &#8211; Growth Director at Incubeta, passionate about my client\u2019s success, and Amy &#8211; mum to a one year old, passionate about three consecutive hours of sleep.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">The 11 months I took off work were as amazing as they were hard. Amazing in the fact I spent every day with my baby and hard in the fact I spent every day with my baby. On a personal level, reaching that 11 month mark was the right time for me to return to Incubeta &#8211; slightly more jaded and, let\u2019s face it, struggling with emotions that comes with this shift in routine as I\u2019ve known it for the past year.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Since becoming a parent I\u2019m so much more aware of the struggles faced with returning to work. Finding the right childcare, being able to afford said childcare, adapting to the lack of tiny hands needing you every minute of the day, the change in hormones which come with dropping feeds and the genuine question of \u201cwait, do I still know how to do my job?\u201d<\/span>\n\n<span style=\"font-weight: 400;\">Despite all the noise, questions and concerns here I am, four months in and feeling rather settled. And it\u2019s all down to the supportive culture I have around me.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Whilst on Maternity Leave I had been asked what level of correspondence, if any, I wanted whilst I was off and to be honest I wasn\u2019t really sure. So I told my manager at the time I\u2019d let her know when I was ready. Five months later I had my first team meeting strategizing for the new year. Baby in one arm, laptop in the other.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Midway through leave my role had shifted to support our new Growth Department which I had started setting the foundations for before I left. With this came a new line manager and, in due course, a new team.<\/span>\n\n<span style=\"font-weight: 400;\">So when the time finally came to discuss my return, I was nervous. This was all uncharted waters for me but I was reassured in a very supportive email from our HR Manager that the ball was in my court. That my new manager was putting zero pressure on my return and, as long as it complied with HR policies, he would 100% take my lead.<\/span>\n\n<span style=\"font-weight: 400;\">I set my expectations and, as promised, these were agreed. I was to ease myself back into working two days a week for a month using accrued holiday before returning to four days. Our three day WFH policy was also, and still is, incredibly helpful. The pressure was off, and I enjoyed the last month just me and my boy.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">The first few weeks back in the grind &#8211; what a blur. Checking the nursery app every five minutes in between familiarizing myself with how to use the coffee machine, creating docs with new fonts and branding, learning about Incubeta\u2019s acquisitions (a lot happened in a year!) Plus new names, processes and presentations &#8211; good job we have a comprehensive L&amp;D platform!<\/span>\n\n<span style=\"font-weight: 400;\">And of course, talking to other parents and friendly faces massively helped. I was quickly reminded just why I love what I do, and what a supportive culture I had around me as Amy BB (before baby) and Amy AB (after baby).\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">I\u2019m very conscious about giving advice to parents and carers, after all, I\u2019m not an expert at this parenting malarkey &#8211; but I do have some tips.\u00a0<\/span>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set expectations with yourself and your workplace. Do you need to flexi to drop off and pick up from nursery? Will working part time whilst you settle in relieve some of the pressure?\u00a0<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t put pressure on yourself. Some advice I got was that going back to work after maternity is like starting a brand new job &#8211; and this couldn\u2019t be more apt. People, processes and passwords change!\u00a0<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t compare yourself to others but do find a return-to-work buddy! Everyone\u2019s experience is completely different so do what\u2019s right for you &#8211; the rest just falls back into place and before you know it\u2026. your groove is back!\u00a0<\/span><\/li>\n<\/ol>\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\">Want to join Incubeta? Check out our <strong><a href=\"https:\/\/incubeta-global.breezy.hr\/\" target=\"_blank\" rel=\"noopener\">careers page<\/a><\/strong> or for more information on what we do, explore our range of<b data-stringify-type=\"bold\">\u00a0<\/b><b data-stringify-type=\"bold\"><a class=\"c-link\" href=\"https:\/\/incubeta.com\/solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/incubeta.com\/solutions\/\" data-sk=\"tooltip_parent\">interconnected capabilities<\/a><\/b> that feed into a <b data-stringify-type=\"bold\"><a class=\"c-link\" href=\"https:\/\/incubeta.com\/news-and-resources\/what-is-outperform-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/incubeta.com\/news-and-resources\/what-is-outperform-marketing\/\" data-sk=\"tooltip_parent\">outperform strategy<\/a><\/b>.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"c-message_kit__attachments\">\n<div class=\"c-message_attachment\" data-qa=\"message_attachment_default\">\n<div class=\"c-message_attachment__delete_container\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">In our latest Incubeta Insider we sat down with Amy Norton, Incubeta\u2019s UK Growth Director, and mum to one year old Sacha. Returning from maternity leave four months ago, Amy spoke to us about the struggles parents face when returning to work, and how a supportive work culture can help ease the transition back into the office.<\/span><\/p>\n","protected":false},"author":10,"featured_media":1229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"approach":[],"solution":[],"industry":[],"market":[34],"class_list":["post-15273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incubeta-updates","market-emea"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/posts\/15273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/comments?post=15273"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/posts\/15273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/media\/1229"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/media?parent=15273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/categories?post=15273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/tags?post=15273"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/approach?post=15273"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/solution?post=15273"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/industry?post=15273"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/de\/wp-json\/wp\/v2\/market?post=15273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}