{"id":19157,"date":"2026-10-16T15:19:46","date_gmt":"2026-10-16T13:19:46","guid":{"rendered":"https:\/\/incubeta.com\/?post_type=video-library&#038;p=19157"},"modified":"2026-10-16T15:19:51","modified_gmt":"2026-10-16T13:19:51","slug":"how-has-ai-changed-over-the-last-year","status":"publish","type":"video-library","link":"https:\/\/incubeta.com\/en-sa\/video-library\/how-has-ai-changed-over-the-last-year\/","title":{"rendered":"How Has AI Changed Over the Last Year?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=UyfggVrKwkk\" target=\"_blank\" rel=\"noopener\">Sidra Iqbal, Incubeta&#8217;s Global AI Capabilities Manager<\/a><\/strong>, breaks down how, over the last year, AI in marketing has evolved from simple automated bidding on Google and Meta to end-to-end generative AI campaign generation. For more unique and strategic marketing insights, watch more expert videos on<strong><a href=\"https:\/\/www.youtube.com\/@IncubetaGlobal\" target=\"_blank\" rel=\"noopener\"> Incubeta&#8217;s Youtube<\/a><\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Access More Insights For Your 2027 Marketing Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Discover Incubeta\u2019s <em><strong><a href=\"https:\/\/incubeta.com\/the-2027-marketing-outlook\/\">Tomorrow\u2019s World: The 2027 Marketing Outlook<\/a><\/strong><\/em>. Explore the interactive website to access expert insights, and a roadmap to securing your marketing outcomes. Topics covered in this invaluable resource include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AEO &amp; AI Visibility.<\/strong><\/li>\n\n\n\n<li><strong>Data Sovereignty &amp; Enterprise Infrastructure.<\/strong><\/li>\n\n\n\n<li><strong>Agentic Commerce &amp; Universal Protocols.<\/strong><\/li>\n\n\n\n<li><strong>Intelligent Creative &amp; Active Attention.<\/strong><\/li>\n\n\n\n<li><strong>Synthetic Audiences &amp; Market Intelligence.<\/strong><\/li>\n\n\n\n<li><strong>Modern Measurement &amp; Overcoming The Confidence Paradox.<\/strong><\/li>\n\n\n\n<li><strong>C-Suite Alignment &amp; Strategic Leadership.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/incubeta.com\/the-2027-marketing-outlook\/\"><img data-opt-id=1314218793  data-opt-src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:1024\/h:410\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site.png\"  decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:1024\/h:410\/q:eco\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site.png\" alt=\"Tomorrow&#039;s World: The 2027 Marketing Outlook banner\" class=\"wp-image-19039\" title=\"\" old-srcset=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:1024\/h:410\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 1024w, https:\/\/ml8zgyq1bby8.i.optimole.com\/w:500\/h:200\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 500w, https:\/\/ml8zgyq1bby8.i.optimole.com\/w:767\/h:307\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 767w, https:\/\/ml8zgyq1bby8.i.optimole.com\/w:1536\/h:614\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 1536w, https:\/\/ml8zgyq1bby8.i.optimole.com\/w:1920\/h:767\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 2048w\" \/><noscript><img data-opt-id=1314218793  decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:1024\/h:410\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site.png\" alt=\"Tomorrow&#039;s World: The 2027 Marketing Outlook banner\" class=\"wp-image-19039\" title=\"\" srcset=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:1024\/h:410\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 1024w, https:\/\/ml8zgyq1bby8.i.optimole.com\/w:500\/h:200\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 500w, https:\/\/ml8zgyq1bby8.i.optimole.com\/w:767\/h:307\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 767w, https:\/\/ml8zgyq1bby8.i.optimole.com\/w:1536\/h:614\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 1536w, https:\/\/ml8zgyq1bby8.i.optimole.com\/w:1920\/h:767\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2026\/10\/The_2027_Marketing_Outlook_Site-scaled.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/></noscript><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":19158,"template":"","class_list":["post-19157","video-library","type-video-library","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/en-sa\/wp-json\/wp\/v2\/video-library\/19157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/en-sa\/wp-json\/wp\/v2\/video-library"}],"about":[{"href":"https:\/\/incubeta.com\/en-sa\/wp-json\/wp\/v2\/types\/video-library"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/en-sa\/wp-json\/wp\/v2\/media\/19158"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/en-sa\/wp-json\/wp\/v2\/media?parent=19157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}