{"id":1083,"date":"2025-05-08T00:00:00","date_gmt":"2025-05-07T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv.wpdns.site\/our-work\/generating-demand-with-ai\/"},"modified":"2025-11-17T17:24:00","modified_gmt":"2025-11-17T15:24:00","slug":"generating-demand-with-ai","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/es\/our-work\/generating-demand-with-ai\/","title":{"rendered":"Generating Demand with AI"},"content":{"rendered":"<h2>Challenge Overcome<\/h2>\n<p>McDonald\u2019s found an innovative way to maintain it\u2019s growing market share and generate demand amidst increasing competition in Saudi Arabia.<\/p>\n<h2>Approach Taken<\/h2>\n<p>McDonald\u2019s tested a Demand-Gen campaign across Saudi Arabia &#8211; showcasing a range of Breakfast, Happy Meal and McCafe offerings via video and image assets. From here, they used AI powered bidding strategies to increase traffic and leverage first-party data.<\/p>\n<h2>Value Delivered<\/h2>\n<p>By harnessing the power of AI to increase demand, McDonald\u2019s delivered over 14 million impressions, seeing 350K clicks, and a 100% uplift in CTR compared to the social campaign benchmark.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>By harnessing the power of AI to increase demand, McDonald\u2019s delivered over 14 million impressions, seeing 350K clicks, and a 100% uplift in CTR compared to the social campaign benchmark.<\/p>\n","protected":false},"featured_media":5500,"template":"","meta":[],"approach":[24],"solution":[],"industry":[35],"market":[33],"class_list":["post-1083","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","industry-food-drink","market-mena"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/case-studies\/1083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/case-studies\/1083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/media\/5500"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/media?parent=1083"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/approach?post=1083"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/solution?post=1083"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/industry?post=1083"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/market?post=1083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}