{"id":11277,"date":"2024-11-20T00:00:00","date_gmt":"2024-11-19T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/our-work\/boosting-cross-market-brand-performance-for-gruppo-una\/"},"modified":"2026-02-13T14:01:33","modified_gmt":"2026-02-13T12:01:33","slug":"boosting-cross-market-brand-performance-for-gruppo-una","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/es\/our-work\/boosting-cross-market-brand-performance-for-gruppo-una\/","title":{"rendered":"Personalizaci\u00f3n y flexibilidad a gran escala"},"content":{"rendered":"<h2>RETO SUPERADO<\/h2>\n<p>Como parte de su proceso de madurez digital, Gruppo UNA identific\u00f3 una nueva forma de escalar el rendimiento en los mercados italiano e internacional, especialmente en lo relativo a reservas y ROAS.<br \/>In line with their digital maturity process, Gruppo UNA identified a new way to scale performance across the Italian and international markets, particularly in terms of bookings and ROAS.<\/p>\n<h2>ENFOQUE ADOPTADO<\/h2>\n<p>Al identificar la necesidad de una estrategia de comunicaci\u00f3n altamente personalizada, Gruppo UNA se asoci\u00f3 con Incubeta para redefinir la experiencia del usuario y asegurar una narrativa de marca coherente en todos los canales. Para ello, activaron una estrategia fluida de Dynamic Creative Optimization (DCO).<br \/>Recognizing the need for a highly tailored messaging strategy, Gruppo UNA partnered with Incubeta to help switch up their user experience, and build narrative consistency across their brand. Activating a seamless Dynamic Creative Optimization (DCO) strategy. <\/p>\n<h2>VALOR APORTADO<\/h2>\n<p>Gruppo UNA consigui\u00f3 impactar a los usuarios a lo largo de todo el funnel, con una mayor flexibilidad en la personalizaci\u00f3n de los anuncios. Esta estrategia permiti\u00f3 adaptar los mensajes a las necesidades espec\u00edficas de cada usuario. Como resultado, lograron un incremento del 64% en el ROAS en Italia, junto con un crecimiento interanual del 94%. Adem\u00e1s, vieron un aumento del 70% en el ROAS en Reino Unido y del 269% en Estados Unidos.Gruppo UNA were able to target users across the full-funnel, with increased flexibility across ad variations. This strategic approach led to a highly customized message that perfectly matched user needs. As a result, they saw a 64% increase in ROAS across Italy with a 94% increase in growth YoY, a 70% increase in ROAS across the UK, and a 269% increase in ROAS across the US.  <\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Gruppo UNA consigui\u00f3 impactar a los usuarios a lo largo de todo el funnel, con una mayor flexibilidad en la personalizaci\u00f3n de los anuncios. Esta estrategia permiti\u00f3 adaptar los mensajes a las necesidades espec\u00edficas de cada usuario. Como resultado, lograron un incremento del 64% en el ROAS en Italia, junto con un crecimiento interanual del 94%. Adem\u00e1s, vieron un aumento del 70% en el ROAS en Reino Unido y del 269% en Estados Unidos.Gruppo UNA were able to target users across the full-funnel, with increased flexibility across ad variations. This strategic approach led to a highly customized message that perfectly matched user needs. As a result, they saw a 64% increase in ROAS across Italy with a 94% increase in growth YoY, a 70% increase in ROAS across the UK, and a 269% increase in ROAS across the US.   <\/p>\n","protected":false},"featured_media":11278,"template":"","meta":[],"approach":[162],"solution":[],"industry":[175],"market":[176],"class_list":["post-11277","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","industry-hospitality","market-italia"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/case-studies\/11277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/case-studies\/11277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/media\/11278"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/media?parent=11277"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/approach?post=11277"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/solution?post=11277"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/industry?post=11277"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/market?post=11277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}