{"id":11280,"date":"2025-06-20T00:00:00","date_gmt":"2025-06-19T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/our-work\/combining-real-time-weather-signals-with-ai-for-the-loreal-group\/"},"modified":"2026-02-27T17:47:32","modified_gmt":"2026-02-27T15:47:32","slug":"combining-real-time-weather-signals-with-ai-for-the-loreal-group","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/es\/our-work\/combining-real-time-weather-signals-with-ai-for-the-loreal-group\/","title":{"rendered":"Modelo global de agencias alineado"},"content":{"rendered":"<h2>RETO SUPERADO<\/h2>\n<p>L\u2019Or\u00e9al necesitaba reorganizar su estructura global de agencias, superando la complejidad de comunicaci\u00f3n y coordinaci\u00f3n entre marcas, regiones y partners.<\/p>\n<h2>ENFOQUE ADOPTADO<\/h2>\n<p>L\u2019Or\u00e9al confi\u00f3 en Incubeta, su partner estrat\u00e9gico durante m\u00e1s de cuatro a\u00f1os, para generar mayor sinergia entre marcas y mercados. A trav\u00e9s del dise\u00f1o de un programa gamificado de Activaci\u00f3n Multiagencia (MAA), se estableci\u00f3 un modelo de gobernanza global coherente y compartido. <\/p>\n<h2>VALOR APORTADO<\/h2>\n<p>L\u2019Or\u00e9al implant\u00f3 un enfoque global de gobernanza, definiendo roles y responsabilidades claras para cada unidad de negocio y partner de agencia, y fomentando la colaboraci\u00f3n y el apoyo mutuo.<br \/>El resultado fue un incremento del 175 % en la adopci\u00f3n por mercado, con una implantaci\u00f3n en 19 pa\u00edses en solo 12 meses y una tasa de adopci\u00f3n de tareas del 85 %.L&#8217;Or\u00e9al executed a global approach to governance &#8211; establishing clear roles and responsibilities for every business unit or agency partner, ensuring mutual support and contribution to organizational success. As a result, L&#8217;Or\u00e9al saw a 175% increase in market adoption &#8211; scaling across 19 markets in just 12 months, with a 85% Task Adoption rate. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Or\u00e9al desarroll\u00f3 un programa gamificado de activaci\u00f3n multiaagencia, estableciendo una gobernanza y alineaci\u00f3n en 19 mercados, con una adopci\u00f3n del 175 % en solo 12 meses.<\/p>\n","protected":false},"featured_media":11282,"template":"","meta":[],"approach":[177],"solution":[],"industry":[163],"market":[164],"class_list":["post-11280","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-generative-growth","industry-belleza-salud-farmacia","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/case-studies\/11280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/case-studies\/11280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/media\/11282"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/media?parent=11280"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/approach?post=11280"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/solution?post=11280"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/industry?post=11280"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/es\/wp-json\/wp\/v2\/market?post=11280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}