Over the past year, the true value of performance marketing has been increasingly questioned. As the industry evolves, we’re challenged to reassess: Does performance marketing alone drive business growth?

The evolving landscape of data, technology, and artificial intelligence holds the key to unlocking new potentials. We’re witnessing a transformation that empowers us to redefine performance marketing’s impact.

In today’s world, where tangible value is paramount, the pivotal question becomes: ‘How can we leverage smart solutions and innovative marketing strategies to maximize business outcomes?’ This session will provide the answers.

Join us as we delve into the power of integrated media and explore how the UK’s leading brands are harnessing these advancements. You’ll gain insights into strategies that truly work, ensuring your marketing efforts drive real business growth and success.

Key Takeaways:

• A comprehensive understanding of the current state and future trends of performance marketing.

• Insights from the latest “Decoding Decisions 3.0” research on consumer behaviour and practical tips on utilizing Behavioural Science and first-party data to enhance marketing models.

• Success strategies and innovative approaches from a brand case study on integrating media and creative strategies.

• Lessons from a panel discussion with senior marketers on the challenges and successes in implementing omnichannel strategies.

Register today and be part of the conversation that shapes the future of performance marketing.