“This acquisition differentiates Incubeta by accelerating our ability to deliver advanced AI solutions at a time when many competitors are still developing their strategies,” said Alex Langshur, CEO Americas, Incubeta. “It significantly enhances our AI maturity, helping marketing leaders harness AI not just to keep pace, but to outperform.”
“Marketing leaders need to deliver near-term results, whilst pivoting to adaptive, AI-driven automation,” said Jacques van Niekerk, Group CEO, Incubeta. “This acquisition is a key pillar of our strategy to help our clients outperform, equipping them with AI solutions that break down silos, unlock richer customer insights, and deliver rapid results and set them up for generative growth.”
This acquisition will enable us to give our clients access to:
A new breed of AI-driven solutions and workflows merges Incubeta’s marketing performance prowess with RocketSource’s behavioral science knowledge and agentic AI-powered marketing solutions. In addition, RocketSource’s consulting capabilities will help customers unlock the value of their investments through tailored strategies that embed AI across all aspects of their marketing operations
RocketSource’s proprietary frameworks, led by StoryVesting™, a business transformation methodology that aligns customer experiences through powerful storytelling to deliver smarter, human‑centered marketing at scale.
Enterprise-grade data analysis and insights will enable precise audience identification, activation, and measurement across complex datasets, with Data-as-a-Service (DaaS) providing full funnel attribution, marketing ROI analysis and predictive analytics.
“RocketSource and Incubeta have a shared vision for human-centered AI that fuses human psychology with technological precision,” added Jonathan Greene, Co-Founder and CEO of RocketSource. “Together, we will help marketing leaders harness AI to create trusted, scalable systems that deliver creative, data-driven, and behavioral insights to truly drive marketing success.”
RocketSource will be fully integrated into Incubeta, bringing a roster of enterprise clients as well as a team of skilled consultants led by co-founders Jonathan Greene and Steven Kiger, who will join the company as part of the acquisition.
For more information on how this acquisition will affect you, and how you can benefit from Incubeta’s human-centered AI capabilities, get in touch: