{"id":1045,"date":"2025-06-19T00:00:00","date_gmt":"2025-06-18T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv.wpdns.site\/our-work\/leveraging-value-based-bidding-for-ms\/"},"modified":"2026-02-10T15:25:35","modified_gmt":"2026-02-10T13:25:35","slug":"leveraging-value-based-bidding-for-ms","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/gb\/our-work\/leveraging-value-based-bidding-for-ms\/","title":{"rendered":"Delivered Bidding Efficiency"},"content":{"rendered":"<h2>Overview<\/h2>\n<div class=\"testimonials\">\n<div class=\"h4\">\u201cExploring innovative bidding strategies presents a golden opportunity for Paid Search to contribute significantly to M&amp;S&#8217;s overarching growth transformation strategy. Incubeta has been an invaluable partner, providing expert guidance and helping us achieve our desired results.\u201d<\/div>\n<div class=\"person\">\n<div class=\"name\">Karen Luff<\/div>\n<div class=\"title\">M&amp;S Paid Media Manager<\/div>\n<\/div>\n<\/div>\n<h2>Challenge Overcome<\/h2>\n<p>M&amp;S were able to increase their marketing impact in an increasingly competitive environment.<\/p>\n<h2>Approach Taken<\/h2>\n<p>Partnering with Incubeta, M&amp;S leveraged their first-party data within a profit-based bidding strategy &#8211; curating a number of customized automated solutions to unlock superior performance metrics.<\/p>\n<h2>Value Delivered<\/h2>\n<p>M&amp;S identified the role that Paid Search could play in their overarching growth transformation strategy, running innovative bidding strategies to unlock channel performance. Overall M&amp;S achieved a 5% increase in ROAS and a 6% reduction in CPCs.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>To drive growth, M&#038;S leveraged innovative Paid Search bidding strategies to optimize channel performance. This approach successfully delivered a 5% increase in ROAS alongside a 6% reduction in CPCs.<\/p>\n","protected":false},"featured_media":5488,"template":"","meta":[],"approach":[13],"solution":[],"industry":[14],"market":[15],"class_list":["post-1045","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-rapid-results","industry-retail","market-uk"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies\/1045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies\/1045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/media\/5488"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/media?parent=1045"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/approach?post=1045"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/solution?post=1045"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/industry?post=1045"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/market?post=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}