{"id":1066,"date":"2025-05-17T00:00:00","date_gmt":"2025-05-16T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv.wpdns.site\/our-work\/driving-personalization-with-ai\/"},"modified":"2025-11-17T17:17:51","modified_gmt":"2025-11-17T15:17:51","slug":"driving-personalization-with-ai","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/gb\/our-work\/driving-personalization-with-ai\/","title":{"rendered":"Driving Personalization with AI"},"content":{"rendered":"<p>\u201cIncubeta provided an innovative solution that was tailored to our needs. The attention to detail and commitment to quality were evident in every aspect of their work.\u201dVito EichwaldMedia Efficiency Manager<\/p>\n<h2>Challenge Overcome<\/h2>\n<p>L\u2019Or\u00e9al found a new way to increase their ad effectiveness by adding a level of personalization to their assets.<\/p>\n<h2>Approach Taken<\/h2>\n<p>Realizing that their consumers don\u2019t often understand how the environment affects their skin yet expect to be approached with relevant information about what skincare products they need, L\u2019Or\u00e9al partnered with Incubeta &#8211; activating a seamless Geo-Location Dynamic Creative Optimization (DCO) strategy<\/p>\n<h2>Value Delivered<\/h2>\n<p>L\u2019Or\u00e9al used personalization to educate their consumers and encourage brand engagement. Delivering a 10x uplift in ROAS, a 46x increased in ad engagement at a 56% decreased CPA, and saw a 193% increase in engagement across their digital skin consultation &#8211; driving a rise in consumer awareness.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al used personalization to educate their consumers and encourage brand engagement. Delivering a 10x uplift in ROAS<\/p>\n","protected":false},"featured_media":5491,"template":"","meta":[],"approach":[24],"solution":[30],"industry":[22],"market":[23],"class_list":["post-1066","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","solution-ai","industry-beauty-health-pharma","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies\/1066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies\/1066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/media\/5491"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/media?parent=1066"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/approach?post=1066"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/solution?post=1066"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/industry?post=1066"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/market?post=1066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}