{"id":1070,"date":"2024-11-22T00:00:00","date_gmt":"2024-11-21T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv.wpdns.site\/our-work\/delivering-tangible-business-growth\/"},"modified":"2024-11-22T00:00:00","modified_gmt":"2024-11-21T22:00:00","slug":"delivering-tangible-business-growth","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/gb\/our-work\/delivering-tangible-business-growth\/","title":{"rendered":"Delivering Tangible Business Growth"},"content":{"rendered":"<h2>The Partnership<\/h2>\n<p><span style=\"font-weight: 400;\">Over a four year partnership, Incubeta has propelled Les Mills\u2019 business growth, transforming their marketing strategy &#8211; enabling them to outperform. By shifting from a direct response focus to a full-funnel approach, Les Mills scaled customer acquisition by over 5x, establishing themselves as a major player in the online fitness industry.<\/span><\/p>\n<p>The partnership also enabled Les Mills to leverage AI to implement a localized communications strategy across 74 markets, increasing engagement through AI-driven language translation, which boosted view rates by 111%. Advanced measurement techniques further helped Les Mills overcome attribution challenges, driving a 61% increase in ROI and reinforcing the role of media in their growth strategy.<\/p>\n<h2>Rapid Results<\/h2>\n<p><span style=\"font-weight: 400;\">Executed a full funnel activation strategy- unlocking &amp; increasing new business growth<\/span><\/p>\n<h2>Adaptive Automation<\/h2>\n<p><span style=\"font-weight: 400;\">Harnessed AI for global communication &amp; excellence, delivering creative scalability &amp; localization<\/span><\/p>\n<h2>Generative Growth<\/h2>\n<p><span style=\"font-weight: 400;\">Delivered true channel attribution &amp; identified new areas of opportunity for increased revenue opportunities<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Delivered true channel attribution &#038; identified new areas of opportunity for increased revenue opportunities<\/p>\n","protected":false},"featured_media":1071,"template":"","meta":[],"approach":[24,21,13],"solution":[],"industry":[14],"market":[20],"class_list":["post-1070","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","approach-generative-growth","approach-rapid-results","industry-retail","market-apac"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies\/1070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies\/1070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/media\/1071"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/media?parent=1070"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/approach?post=1070"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/solution?post=1070"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/industry?post=1070"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/market?post=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}