{"id":15695,"date":"2026-02-25T22:16:25","date_gmt":"2026-02-25T20:16:25","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/our-work\/delivering-incrementality-with-seamless-search\/"},"modified":"2026-03-26T14:17:19","modified_gmt":"2026-03-26T12:17:19","slug":"delivering-incrementality-with-seamless-search","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/gb\/our-work\/delivering-incrementality-with-seamless-search\/","title":{"rendered":"Delivering Incrementality with Seamless Search"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.forevernew.com.au\/\" target=\"_blank\" rel=\"noopener\"><b>Forever New <\/b><\/a>set out to capture the full search opportunity across organic and paid channels. Partnering with Incubeta, focus was given to unlocking greater value from total search investment.<\/p><h2>The Challenge<\/h2><p>Forever New aimed to capture total search opportunity across organic and paid search, while driving maximum results from its search investment. This required a clearer understanding of how both channels could work together to deliver stronger overall performance, rather than operating in isolation.<\/p><h2>The Solution<\/h2><p><a href=\"https:\/\/incubeta.com\/solutions\/\"><strong>Incubeta<\/strong><\/a> deployed Seamless Search across Forever New&#8217;s brand, brand generic and selected brand keywords. <\/p><p>By leveraging total search performance, bids were set based on incrementality &#8211; ensuring paid activity was aligned to organic impact and focused on growing combined contribution of both channels. <\/p><p>This approach enabled search to be managed as a single, performance-driven ecosystem.\u00a0\u00a0<\/p><h2>The Result<\/h2><p>By focusing on total search performance and optimizing based on incrementality, Forever New achieved a 48% increase in Total Search Revenue and a 47% increase in Total Search Margin &#8211; demonstrating the power of managing search as one connected growth driver rather than separate channels.<\/p><p><b><i>&#8220;Seamless Search helped us answer the age-old question of if, when and how we bid on our branded search terms. By optimizing towards total search instead of just paid outcomes, we&#8217;ve been able to drive improvement in the total search margin and revenue contribution, while navigating a competitive auction environment.&#8221;<\/i><\/b><br \/><\/p><p>&#8211; Callum Shaw, Head of Digital &amp; eCommerce, Forever New<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forever New set out to capture full search opportunity across organic and paid channels, unlocking greater value from total search investment.<\/p>\n","protected":false},"featured_media":15696,"template":"","meta":[],"approach":[13],"solution":[31],"industry":[14],"market":[224],"class_list":["post-15695","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-rapid-results","solution-seamless-search","industry-retail","market-australia"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies\/15695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/case-studies\/15695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/media\/15696"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/media?parent=15695"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/approach?post=15695"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/solution?post=15695"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/industry?post=15695"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/gb\/wp-json\/wp\/v2\/market?post=15695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}