{"id":18393,"date":"2026-09-01T10:30:59","date_gmt":"2026-09-01T08:30:59","guid":{"rendered":"https:\/\/incubeta.com\/?post_type=video-library&p=18393"},"modified":"2026-09-01T10:31:01","modified_gmt":"2026-09-01T08:31:01","slug":"whats-the-biggest-mistake-cmos-make-when-buying-ai-marketing-tools","status":"publish","type":"video-library","link":"https:\/\/incubeta.com\/gb\/video-library\/whats-the-biggest-mistake-cmos-make-when-buying-ai-marketing-tools\/","title":{"rendered":"What’s the Biggest Mistake CMOs Make When Buying AI Marketing Tools?"},"content":{"rendered":"\n

In this video, Tim Mitchell, the VP Growth North America at Incubeta, discusses the pattern he sees across every industry Incubeta works with: CMOs chasing “shiny object” solutions instead of first understanding their actual business challenges, and he unpacks why that’s the single biggest predictor of a failed AI rollout.<\/p>\n\n\n\n

Guests<\/strong>: Tim Mitchell, VP Growth North America at Incubeta; Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource. <\/p>\n\n\n\n

Discover More Insights and Conversations<\/h2>\n\n\n\n

In this video<\/a><\/strong> below, Jonathan Greene, EVP Americas at Incubeta, explains why most AI failures aren\u2019t technical \u2014 they\u2019re behavioral. Organizations spent decades documenting source code but never documented how their people actually work, leaving nothing for a private AI to learn from. He breaks down knowledge bases, knowledge graphs, and Graph RAG in plain terms.<\/p>\n\n\n\n