Creative Spotlight: Dynamic Creative with Quintain Living
In the second instalment of our Incubeta ‘Creative Spotlight’ series – where we’re shining a light on some of our favorite creative builds, showcasing the numerous ways that creative can drive performance – we’ve got our Dynamic Creative Banners, which we built and launched with ‘build-to-rent’ brand Quintain Living (formerly Tipi).
We produced a series of dynamic creatives which integrated Quintain Living’s existing bank of 360 degree images to interactively showcase their apartments. We implemented sequential rotation between rooms which prevented creative fatigue and gave us the ability to promote more features across ad units. The creative featured the most relevant apartments to customers, based on their on-site behaviour and previous interactions.
Additionally, determining factors such as life circumstances and situations were used to tailor content for new prospects.
The campaign saw an increased engagement rate to 7% with 1.6% clicking through and generated a session duration of above 1 minute demonstrating the impact of the creative.
Click here to view the full case study; Driving Site Enquiries for Quintain Living.
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