With advertisers having more data than ever, more channels available and more tools at their disposal, The DADIs recognise the very best that the industry has to offer. And with that being said, we are honoured to have won the Best Use of Data award for our campaign with M&S International.

The campaign focused on audience optimisation across M&S’s 34 target markets. The client needed guidance on how best to break down their budget allocations in a more nuanced way to increase revenue and reach their goals. With countless variables and hundreds of thousands of data points in play to make these decisions, Incubeta developed a custom, cloud-based platform to process the data points, giving each market their own unique score (based on their complexity and potential). This allowed M&S to gain insights on how to split their budget to drive performance and international revenue.

See full campaign results here.

As always, a huge thank you and congratulations goes out to the teams and our client who worked tirelessly on these campaigns.