Large organizations often struggle with providing their staff with the right information in a smooth and efficient manner. Recent developments in AI now offer new solutions to “traditional” communication and workflow issues, and we believe that our clients can only grow exponentially when our own teams are operating as efficiently and productively as possible.. Our innovation team leverages AI to help us with that.

In 2023, 87% of organizations acknowledged that they weren’t fully tapping into the potential of their data. Fast forward to 2024, and businesses, both big and small, are preparing to change that. Now, even smaller enterprises have their hands on data that was once exclusive to the big corporations.

Black Friday, the international shopping frenzy that first hit South Africa in 2014, has become a staple in the retail and e-commerce landscape. As we reflect on the recent Black Friday extravaganza, we sat down with Paid Media Managers Helga Ndawula and Cassidy Lassen to dissect key insights that defined this year’s shopping spree and extract actionable takeaways for brands aiming to optimize performance in the coming seasons.

Article Update: Despite Google scrapping the deprecation of third-party cookies, privacy initiatives and first-party data should still remain your priority. Everything discussed in the article below is still applicable. Organizations will soon have to rely on their own first-party data for targeting and ad buying. The most common advice for marketers that depend on third-party cookies is to work on a first-party data strategy. This is necessary not only to reach target audiences, but it’s also a prerequisite for running marketing solutions powered by AI and machine learning (after all, if you can’t walk, you can’t run). However, for many organizations, it’s practically impossible to build a large enough first-party data stack. Such parties require two concrete solutions.

PMax in Action with Sanlam

Google’s recent introduction of AI-powered features for Performance Max (PMax) presents a host of  exciting opportunities for advertisers. PMax represents the ultimate game-changer for advertisers to gain improved ROI and seamlessly integrate AI into their Google Ads strategy.

With 2023 showing us how quickly digital priorities can shift throughout the year there’s no doubt that 2024 is going to be another rollercoaster of a year for brands. While fluctuations in market volatility can make it difficult to anticipate what’s coming next, we sat down with our team of digital specialists and leaders to gauge their thoughts on future trends for the coming year.