The latest arrival on the South African retail scene, Temu’s recent market debut has certainly caused a splash, and perhaps spiked a touch of apprehension among local ecommerce players. Which bodes the question: how will local advertisers and brands navigate the terrain against the backdrop of internationally-backed giants like Temu and Shein?
While attending the Google Next Conference last month I was inundated with the truth about GenAI and what it actually means for us as marketers. Sure, the capabilities and possibilities are rife , but we can’t forget to be realistic and take GenAI at face value. To quote one of the speakers “GenAI skills are comparable to a college intern” – and you wouldn’t let an intern dictate your entire strategy would you…
As an Amazon Vendor or Amazon Seller, you want to achieve the highest possible sales success on the platform. To do this it all starts with the Item Data Quality (IDQ) Score. In this article, we explain what exactly an Amazon IDQ Score is and its impact on your sales.
In November 2023 the European Commission announced that Google has been ‘designated as a gatekeeper under the Digital Markets Act (DMA)’ – a comprehensive regulatory framework to protect consumers and ensure fair competition amongst key digital players (Meta, Amazon, Google etc.). This impacts all users and Google advertisers in the European Economic Area (EEA) – (please note that this does not include the UK). Additionally, in line with their privacy commitments, Google has since announced that they are expanding the scope of their EU User Consent Policy to apply to users in Switzerland.
Article Update: Despite Google scrapping the deprecation of third-party cookies, privacy initiatives and first-party data should still remain your priority. Everything discussed in the article below is still applicable. In the third piece of our ‘Navigating a Cookieless World’ series we’re exploring; Google Analytics 4 (GA4) – answering popular FAQs including: what is GA4, why was GA4 created, what are the key features (in comparison to Universal Analytics), and what is Server-Side Tagging.
Welcome to the next piece in our blog series, ‘Incubeta Insider’, where we take you behind the scenes of our team members’ lives. Come along as we delve into their experiences within Incubeta and beyond. This month we’ve sat down with Leila from our Dubai office, uncovering her path at Incubeta, her favorite campaigns, and her valuable perspectives on navigating the creative digital landscape.
With offices around the world, we can build a team perfect for your needs.
