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Article Update: Despite Google scrapping the deprecation of third-party cookies, privacy initiatives and first-party data should still remain your priority. Everything discussed in the article below is still applicable. In the second piece of our ‘Navigating a Cookieless World’ series we’re exploring; Enhanced Conversions – answering popular FAQs including: what is Enhanced Conversions, how to set up Enhanced Conversions and the different types of Enhanced Conversions.

Google’s recent announcement regarding the potential for organic search results to appear above paid advertisements marks a significant shift in the digital marketing landscape. This change underscores the growing importance of Search Engine Optimization (SEO) strategies while also influencing the performance and management of Pay-Per-Click (PPC) campaigns.

Article Update: Despite Google scrapping the deprecation of third-party cookies, privacy initiatives and first-party data should still remain your priority. Everything discussed in the article below is still applicable. As the clock ticks down to third-party cookie deprecation embracing the transition is no longer optional, it’s a necessity. We’re staring down a one way barrel to privacy centricity and it’s now or never to get your ducks in a row. Which is why we’ve launched a new content series, Navigating a Cookieless World, to help you prepare for a cookieless future.

With Q1 drawing to a close, we’ve highlighted some of the top retail and ecommerce stories from across Europe. Covering everything from 2023 market growth and Amazon’s new measures for user safety – to IKEA’s investment in automation and the enactment of the Digital Markets Act (DMA) – here’s our key highlights from 2024 so far

A digital hub where brands can connect with influencers and content creators, TikTok Shop is a vital tool for ecommerce and marketing individuals, and one of the key platforms in the estimated billion dollar creator economy.

On March 5, 2024, Google implemented a significant update to its Search Engine Algorithm aimed at improving user search experience by enhancing content quality and combating spam.