The digital industry is driven by privacy-safe and targeted advertising or “ad addressability.” In other words, being able to target specific groups with personalized content in a way that’s compliant with modern privacy regulations. Amazon Marketing Cloud (AMC) is a powerful tool to help brands achieve scalable and effective ad addressability. 

We are thrilled to announce Jacques van Niekerk is taking the helm as Incubeta’s new Global CEO. Jacques’s appointment marks a significant moment in our journey, as we continue to expand our global impact and enhance our suite of data-driven services to meet the evolving needs of our clients worldwide.

Held annually on March 8th, International Women’s Day gains more momentum every year, as women around the world pause to reflect and make plans for change, as well as celebrate the achievement of women around the world.

This year, we sat down with some of the incredible ladies of Incubeta to get their thoughts and advice on being a woman in the digital industry today. 

As advertisers and marketers, our world is constantly in flux – user expectations are higher, data regulations are more complex, tech is advancing at an incredible pace, and the ecosystem will only continue to move in this direction.

“Most attempts at organisational change fail because the psychology of change is ignored” – Winum, Ryterband, and Stephenson

While the digital landscape is experiencing an unprecedented paradigm shift towards user privacy, one thing has remained consistent throughout: humans’ reluctance and resistance towards change, especially when it disrupts our routines or threatens our comfort zones. Change can evoke various emotions such as fear, uncertainty, and anxiety, but we tend to forget that change is also at the forefront of versatility, progress, innovation and ultimately success. 

Article Update: Despite Google scrapping the deprecation of third-party cookies, privacy initiatives and first-party data should still remain your priority. Everything discussed in the article below is still applicable. After several delays, early 2025 will see the final demise of third-party cookies and the start of a new era of digital advertising. While Google has been teasing us with their deprecation for years, time is finally up for third-party cookies and maintaining the status quo is no longer viable.