{"id":16924,"date":"2026-05-06T15:15:14","date_gmt":"2026-05-06T13:15:14","guid":{"rendered":"https:\/\/incubeta.com\/?p=16924"},"modified":"2026-05-07T11:12:24","modified_gmt":"2026-05-07T09:12:24","slug":"incubeta-releases-new-report-the-marketers-confidence-paradox","status":"publish","type":"post","link":"https:\/\/incubeta.com\/it\/news-and-resources\/incubeta-releases-new-report-the-marketers-confidence-paradox\/","title":{"rendered":"Incubeta Releases New Report: The Marketer’s Confidence Paradox"},"content":{"rendered":"\n

We are entering an era where the rules of marketing are being quietly rewritten – not by tools, but by how decisions are made. In Incubeta’s latest research report “The Marketer’s Confidence Paradox<\/a><\/strong>” – conducted among marketing leaders in Retail and eCommerce – it’s revealed that while 70.4% of marketing leaders are confident their budgets are deployed effectively, 41.6% acknowledge a significant portion of that investment fails to deliver its full value. Incubeta\u2019s research explores the gap between perceived performance and real growth, providing a roadmap to bridge the divide.<\/p>\n\n\n\n

Why This Matters to Marketing Leaders<\/h2>\n\n\n\n

Marketing with incomplete visibility doesn’t just maintain the status quo; it scales existing inefficiencies. For marketing leaders, the challenge is no longer about working harder or spending more. It\u2019s about navigating the shift from managing channel execution to leading integrated growth systems. Bridging this paradox ensures your marketing isn’t just a cost center, but a core engine for sustainable, profitable growth.<\/p>\n\n\n\n

“The confidence paradox exists because we focus on what we can control. We measure what’s easy, even when we know deep down that our dashboards can’t possibly be telling the whole truth,” said Paul Ruscoe, VP of Marketing Intelligence, Incubeta. “The brands that win tomorrow will be the ones that recognize the decisions about goals and demand made upstream matter far more than the tactical adjustments made downstream.”<\/p>\n\n\n\n

Unlock the Path to Outperformance<\/h2>\n\n\n\n

Access your copy of The Marketer’s Confidence Paradox<\/a><\/strong> to learn how to bridge the gap between perceived performance and realized impact. Inside this invaluable resource, you will learn how to:<\/p>\n\n\n\n