{"id":11097,"date":"2026-02-11T12:47:54","date_gmt":"2026-02-11T10:47:54","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/?post_type=case-studies&#038;p=11097"},"modified":"2026-02-25T10:33:32","modified_gmt":"2026-02-25T08:33:32","slug":"enriching-ga4-with-business-data","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/mx\/our-work\/enriching-ga4-with-business-data\/","title":{"rendered":"Enriching GA4 with Business Data"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">CHALLENGE OVERCOME<\/h2>\n\n\n\n<p>TeamSystem Group were able to ensure consistent data collection across their key websites ahead of the deprecation of Universal Analytics. De-siloing key metrics within their CRM system, making it easier to reconcile them with digital marketing data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VALUE DELIVERED<\/h2>\n\n\n\n<p>TeamSystem seamlessly reconciled business performance to digital data &#8211; fast tracking their adoption of GA4 to deliver a 20% increase in SEO and ADV trials attribution precision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">APPROACH TAKEN<\/h2>\n\n\n\n<p>Partnering with Incubeta, TeamSystem Group restructured and harmonized their GA4 properties &#8211; integrating data within TeamSystem&#8217;s internal database to allow for enrichment of the data with valuable business insights.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TeamSystem Group were able to ensure consistent data collection across their key websites ahead of the deprecation of Universal Analytics.<\/p>\n","protected":false},"featured_media":13652,"template":"","meta":[],"approach":[24],"solution":[],"industry":[192],"market":[29],"class_list":["post-11097","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","industry-technology","market-italy"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/case-studies\/11097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/case-studies\/11097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/media\/13652"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/media?parent=11097"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/approach?post=11097"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/solution?post=11097"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/industry?post=11097"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/market?post=11097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}