{"id":16567,"date":"2026-02-13T11:10:11","date_gmt":"2026-02-13T09:10:11","guid":{"rendered":"https:\/\/incubeta.com\/our-work\/improving-mid-funnel-remarketing-performance-with-custom-bidding\/"},"modified":"2026-02-13T11:10:11","modified_gmt":"2026-02-13T09:10:11","slug":"improving-mid-funnel-remarketing-performance-with-custom-bidding","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/mx\/our-work\/improving-mid-funnel-remarketing-performance-with-custom-bidding\/","title":{"rendered":"Mejorando el rendimiento mid-funnel y de remarketing con pujas personalizadas"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">RETO SUPERADO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Victorinox super\u00f3 problemas de optimizaci\u00f3n que estaban afectando el rendimiento de sus campa\u00f1as. Al adoptar un enfoque personalizado, lograron mejorar notablemente el desempe\u00f1o tanto en la fase media del funnel como en las campa\u00f1as de remarketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ENFOQUE ADOPTADO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En colaboraci\u00f3n con Incubeta, Victorinox dividi\u00f3 su estrategia en dos bloques diferenciados: mid-funnel y remarketing, aplicando un enfoque personalizado para optimizar cada etapa y alcanzar los KPIs establecidos. Esta nueva estrategia se implement\u00f3 en ocho mercados en Europa, Asia y Am\u00e9rica, lo que permiti\u00f3 una optimizaci\u00f3n m\u00e1s precisa y mejores resultados a lo largo de todo el funnel. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VALOR APORTADO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta nueva estrategia permiti\u00f3 un aumento del 60% en el CPM y del 50% en el CPA en campa\u00f1as mid-funnel, as\u00ed como un incremento de 3 veces en las conversiones totales.<br>En remarketing, los resultados tambi\u00e9n mejoraron de forma significativa: +66% en CPM, +30% en CPA y un incremento de 2,5 veces en el ROI, impulsando un rendimiento m\u00e1s s\u00f3lido y eficiente en los mercados internacionales.The new approach led to a 60% increase in CPM and a 50% increase in CPA for mid-funnel campaigns, with a 3x boost in total conversions. Remarketing performance also improved significantly, with a 66% increase in CPM, 30% increase in CPA, and a 2.5x increase in ROI \u2014 driving stronger results and more efficient performance across global markets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Victorinox super\u00f3 problemas de optimizaci\u00f3n que estaban afectando el rendimiento de sus campa\u00f1as. Al adoptar un enfoque personalizado, lograron mejorar notablemente el desempe\u00f1o tanto en la fase media del funnel como en las campa\u00f1as de remarketing.<\/p>\n","protected":false},"featured_media":16568,"template":"","meta":[],"approach":[226],"solution":[],"industry":[230],"market":[231],"class_list":["post-16567","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-rapid-results","industry-retail","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/case-studies\/16567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/case-studies\/16567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/media\/16568"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/media?parent=16567"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/approach?post=16567"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/solution?post=16567"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/industry?post=16567"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/market?post=16567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}