{"id":16572,"date":"2025-06-19T00:00:00","date_gmt":"2025-06-18T22:00:00","guid":{"rendered":"https:\/\/incubeta.com\/our-work\/leveraging-value-based-bidding-for-ms\/"},"modified":"2025-06-19T00:00:00","modified_gmt":"2025-06-18T22:00:00","slug":"leveraging-value-based-bidding-for-ms","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/mx\/our-work\/leveraging-value-based-bidding-for-ms\/","title":{"rendered":"Mejorando la eficiencia en las pujas"},"content":{"rendered":"<h2>Resumen<\/h2>\n<div class=\"testimonials\">\n<div class=\"h4\">\u201cExplorar estrategias de puja innovadoras representa una oportunidad clave para que Paid Search contribuya de forma significativa a la estrategia global de crecimiento de M&amp;S. Incubeta ha sido un socio invaluable, ofreci\u00e9ndonos orientaci\u00f3n experta y ayud\u00e1ndonos a alcanzar los resultados deseados.\u201d<\/div>\n<div class=\"person\">\n<div class=\"name\">Karen Luff<\/div>\n<div class=\"title\">Responsable de Paid Media, M&amp;S<\/div>\n<\/div>\n<\/div>\n<h2>RETO SUPERADO<\/h2>\n<p>M&amp;S logr\u00f3 aumentar el impacto de sus acciones de marketing en un entorno cada vez m\u00e1s competitivo.<\/p>\n<h2>ENFOQUE ADOPTADO<\/h2>\n<p>En colaboraci\u00f3n con Incubeta, M&amp;S aprovech\u00f3 sus first-party data dentro de una estrategia de puja orientada a la rentabilidad, desarrollando una serie de soluciones automatizadas y personalizadas para alcanzar m\u00e9tricas de rendimiento superiores.<\/p>\n<h2>VALOR APORTADO<\/h2>\n<p>La marca identific\u00f3 el papel clave que pod\u00eda desempe\u00f1ar Paid Search dentro de su estrategia global de transformaci\u00f3n y crecimiento, implementando estrategias de puja innovadoras para maximizar el rendimiento del canal. Como resultado, M&amp;S obtuvo un aumento del 5% en el ROAS y una reducci\u00f3n del 6% en el CPC.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Para impulsar el crecimiento, M&#038;S utiliz\u00f3 estrategias innovadoras de puja en Paid Search para optimizar el rendimiento del canal. Este enfoque permiti\u00f3 lograr un aumento del 5% en el ROAS junto con una reducci\u00f3n del 6% en el CPC.<\/p>\n","protected":false},"featured_media":16573,"template":"","meta":[],"approach":[226],"solution":[],"industry":[230],"market":[234],"class_list":["post-16572","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-rapid-results","industry-retail","market-uk"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/case-studies\/16572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/case-studies\/16572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/media\/16573"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/media?parent=16572"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/approach?post=16572"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/solution?post=16572"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/industry?post=16572"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/mx\/wp-json\/wp\/v2\/market?post=16572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}