{"id":1060,"date":"2024-11-20T00:00:00","date_gmt":"2024-11-19T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv.wpdns.site\/our-work\/how-machine-learning-helped-worten-achieve-a-3x-increase-in-roas\/"},"modified":"2026-02-25T10:13:08","modified_gmt":"2026-02-25T08:13:08","slug":"how-machine-learning-helped-worten-achieve-a-3x-increase-in-roas","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/my\/our-work\/how-machine-learning-helped-worten-achieve-a-3x-increase-in-roas\/","title":{"rendered":"Increasing Efficiency with Machine Learning"},"content":{"rendered":"<h2>Overview<\/h2>\n<div class=\"testimonials\">\n<div class=\"h4\">\u201cBy working with Google and Incubeta and focusing on our automated capabilities, we\u2019ve been able to improve campaign efficiency, and achieve better results \u2013 while also aligning ourselves with the strategic needs of the business.\u201d<\/div>\n<div class=\"person\">\n<div class=\"name\">Ricardo Avelino<\/div>\n<div class=\"title\">Area Coordinator, Digital Acquisition, Worten<\/div>\n<\/div>\n<\/div>\n<h2>Challenge Overcome<\/h2>\n<p>Worten were able to understand how they could leverage their data more effectively, drive propensity to purchase, and acquire more customers.<\/p>\n<h2>Approach Taken<\/h2>\n<p>Recognizing the value in predictive audiences, Worten partnered with Incubeta and Google to run automated audience campaigns &#8211; using machine learning to build propensity models across key product categories.<\/p>\n<h2>Value Delivered<\/h2>\n<p>Aligning themselves with the strategic needs of the business, Worten harnessed machine learning &#8211; delivering a 10x spike in conversion rates, a 80% drop in cost per acquisition, and a 3x increase in ROAS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aligning themselves with the strategic needs of the business, Worten harnessed machine learning &#8211; delivering a 10x spike in conversion rates, a 80% drop in cost per acquisition, and a 3x increase in ROAS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our approach delivered a 10x spike in conversion rates \u2013 and a 5x increase versus Worten\u2019s initial POC. Cost per acquisition (CPA) also saw an 80% drop (3x lower than POC) \u2013 while ROAS grew three-fold.<\/p>\n","protected":false},"featured_media":13643,"template":"","meta":[],"approach":[24],"solution":[],"industry":[26],"market":[27],"class_list":["post-1060","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","industry-computer-technology","market-southern-europe"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/case-studies\/1060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/case-studies\/1060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media\/13643"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media?parent=1060"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/approach?post=1060"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/solution?post=1060"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/industry?post=1060"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/market?post=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}