{"id":1064,"date":"2025-06-20T00:00:00","date_gmt":"2025-06-19T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv.wpdns.site\/our-work\/marks-spencer-international\/"},"modified":"2025-11-04T08:49:41","modified_gmt":"2025-11-04T06:49:41","slug":"marks-spencer-international","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/my\/our-work\/marks-spencer-international\/","title":{"rendered":"Increasing Market Expansion"},"content":{"rendered":"<h2>Challenge Overcome<\/h2>\n<p>M&amp;S were able to explore new channels of revenue &#8211; identifying core markets where they could invest and see profitable returns.<\/p>\n<h2>Approach Taken<\/h2>\n<p>Recognizing that their original approach was inhibiting performance, M&amp;S partnered with Incubeta to switch up their funnel activity and explore new markets. Through this partnership M&amp;S were able to build a tiered scoring system based on key behavioural characteristics and maximum potential of individual countries.<\/p>\n<h2>Value Delivered<\/h2>\n<p>M&amp;S developed a range of separate strategies and approaches geared for success &#8211; delivering a 477% increase in ROAS, with maximized performance across 34 target markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M&#038;S developed a range of separate strategies and approaches geared for success &#8211; delivering a 477% increase in ROAS, with maximized performance across 34 target markets.<br \/>\n<\/span><\/p>\n","protected":false},"featured_media":1065,"template":"","meta":[],"approach":[21],"solution":[],"industry":[14],"market":[15],"class_list":["post-1064","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-generative-growth","industry-retail","market-uk"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/case-studies\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/case-studies\/1064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media\/1065"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media?parent=1064"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/approach?post=1064"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/solution?post=1064"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/industry?post=1064"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/market?post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}