{"id":11342,"date":"2026-02-13T12:14:56","date_gmt":"2026-02-13T10:14:56","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/?post_type=case-studies&#038;p=11342"},"modified":"2026-04-01T16:44:58","modified_gmt":"2026-04-01T14:44:58","slug":"maximizing-reach-efficiency-with-dv360","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/my\/our-work\/maximizing-reach-efficiency-with-dv360\/","title":{"rendered":"Maximizing Reach Efficiency with DV360"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">CHALLENGE OVERCOME<\/h2>\n\n\n\n<p>Eden Viaggi successfully launched a new campaign to boost awareness and brand consideration ahead of the summer peak season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">APPROACH TAKEN<\/h2>\n\n\n\n<p>Partnering with Incubeta, Eden Viaggi strategically combined different advertising channels, using GMP to offer a cohesive approach to managing and optimizing campaigns &#8211; placing an emphasis on frequency management to reduce media waste and overexposure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VALUE DELIVERED<\/h2>\n\n\n\n<p>By leveraging a combination of media types Eden Viaggi achieved a 15.3% increase in reach while optimizing efficiency, resulting in 15.3% media savings.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eden Viaggi activated a cohesive, multi-channel media strategy through GMP, increasing reach by 15.3% while delivering equivalent media savings through improved efficiency.<\/p>\n","protected":false},"featured_media":13654,"template":"","meta":[],"approach":[24],"solution":[],"industry":[184],"market":[29],"class_list":["post-11342","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","industry-travel-tourism","market-italy"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/case-studies\/11342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/case-studies\/11342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media\/13654"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media?parent=11342"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/approach?post=11342"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/solution?post=11342"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/industry?post=11342"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/market?post=11342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}