{"id":15492,"date":"2025-08-14T11:34:48","date_gmt":"2025-08-14T09:34:48","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/video-library\/the-digital-edge-ep-6-why-your-business-needs-a-measurement-strategy-with-ash-rane\/"},"modified":"2025-08-14T11:34:48","modified_gmt":"2025-08-14T09:34:48","slug":"the-digital-edge-ep-6-why-your-business-needs-a-measurement-strategy-with-ash-rane","status":"publish","type":"video-library","link":"https:\/\/incubeta.com\/my\/video-library\/the-digital-edge-ep-6-why-your-business-needs-a-measurement-strategy-with-ash-rane\/","title":{"rendered":"The Digital Edge Ep.6 | Why Your Business Needs a Measurement Strategy with Ash Rane"},"content":{"rendered":"\n<p>In this episode of The Digital Edge, host Lisa Morton, Marketing Director, sits down with Ash Rain, APAC Client Director at Incubeta, to unravel the mysteries of marketing measurement. <br><br>They dive into the &#8220;gold standard&#8221; of measurement\u2014the powerful combination of Mixed Media Modeling (MMM), experimentation, and attribution. Ash explains why you can&#8217;t just rely on one and how weaving them all together is the key to building an accurate reflection of your campaign investments. <br><br><strong>You&#8217;ll learn:<\/strong> <br>&#8211; Why &#8220;garbage in, garbage out&#8221; is the most important lesson for leveraging AI. <br>&#8211; The critical mindset shift marketing leaders need to make to truly excel. <br>&#8211; Tangible takeaways for optimizing your approach to measurement and building trust with stakeholders. <br><br>Tune in to discover how to move beyond basic metrics and start showing the real business impact of your marketing efforts.<a href=\"https:\/\/www.youtube.com\/@IncubetaGlobal\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n\n\n\n<p><strong>Speakers:<\/strong>\u00a0Host: Lisa Morton, Global Marketing Director, Incubeta Guest: Ash Rane, Client Director, Incubeta APAC<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":6830,"template":"","class_list":["post-15492","video-library","type-video-library","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/video-library\/15492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/video-library"}],"about":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/types\/video-library"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media\/6830"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media?parent=15492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}