{"id":18185,"date":"2026-08-12T11:28:34","date_gmt":"2026-08-12T09:28:34","guid":{"rendered":"https:\/\/incubeta.com\/?post_type=video-library&#038;p=18185"},"modified":"2026-08-12T11:28:37","modified_gmt":"2026-08-12T09:28:37","slug":"how-can-e-commerce-brands-fight-rising-channel-inflation-with-demand-led-growth","status":"publish","type":"video-library","link":"https:\/\/incubeta.com\/my\/video-library\/how-can-e-commerce-brands-fight-rising-channel-inflation-with-demand-led-growth\/","title":{"rendered":"How Can E-Commerce Brands Fight Rising Channel Inflation With Demand-Led Growth?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tim Mitchell, VP Growth North America at Incubeta, unpacks why fixed marketing budgets fail e-commerce brands in an inflationary channel environment, and how shifting to fluid, demand-led budgeting plus upper-funnel investment fights rising CPAs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guests<\/strong>: Tim Mitchell, VP Growth North America at Incubeta, Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learn More<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the video below, <strong><a href=\"https:\/\/incubeta.com\/video-library\/what-is-ai-transformation-discover-an-evps-answer-after-three-tech-cycles\/\">Jonathan Greene<\/a><\/strong>\u00a0EVP Americas at\u00a0<strong><a href=\"https:\/\/incubeta.com\/our-work\/\">Incubeta<\/a><\/strong>\u00a0discusses why the most exciting part of the AI era isn\u2019t automation for its own sake, it\u2019s what people get to do with the time it frees up. A personal, reflective conversation that reframes AI transformation as a human question, not just a technical one.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zSlWI9J6Ctc?si=j87XuD3iLoPk_dYs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n","protected":false},"featured_media":18187,"template":"","class_list":["post-18185","video-library","type-video-library","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/video-library\/18185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/video-library"}],"about":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/types\/video-library"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media\/18187"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media?parent=18185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}