{"id":18917,"date":"2026-09-15T11:34:36","date_gmt":"2026-09-15T09:34:36","guid":{"rendered":"https:\/\/incubeta.com\/?post_type=video-library&#038;p=18917"},"modified":"2026-09-15T11:35:29","modified_gmt":"2026-09-15T09:35:29","slug":"how-do-you-justify-ai-investment-to-a-cfo-who-only-cares-about-right-now","status":"publish","type":"video-library","link":"https:\/\/incubeta.com\/my\/video-library\/how-do-you-justify-ai-investment-to-a-cfo-who-only-cares-about-right-now\/","title":{"rendered":"How Do You Justify AI Investment to a CFO Who Only Cares About Right Now?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=VXKNecIjPNc\" target=\"_blank\" rel=\"noopener\">In this discussion<\/a><\/strong>, Tim Mitchell, the VP Growth North America at Incubeta discusses how to translate AI transformation into numbers a CFO will act on. He also argues why the CMO, not the CIO or CTO, is the right person to lead that conversation because of direct revenue impact<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guests<\/strong>: Tim Mitchell, VP Growth North America at Incubeta; Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discover More Insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=dhwYNmpNnF0\" target=\"_blank\" rel=\"noopener\">In this video<\/a><\/strong>, Tim Mitchell, the VP Growth North America at Incubeta, discusses the pattern he sees across every industry Incubeta works with: CMOs chasing \u201cshiny object\u201d solutions instead of first understanding their actual business challenges, and he unpacks why that\u2019s the single biggest predictor of a failed AI rollout. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What&amp;apos;s the Biggest Mistake CMOs Make When Buying AI Marketing Tools?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dhwYNmpNnF0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":18922,"template":"","class_list":["post-18917","video-library","type-video-library","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/video-library\/18917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/video-library"}],"about":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/types\/video-library"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media\/18922"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/my\/wp-json\/wp\/v2\/media?parent=18917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}