Driving Success on Amazon Full Service Management for Your Decoration

Industry
Retail
Solutions

Ecommerce Solutions
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Increase in Sales

3000%

Your Decoration is a specialist in frames, photo’s, posters and paintings. Your Decoration was already successful on the Dutch marketplace bol.com, but they were not yet fully active on Amazon. They saw the enormous potential and opportunities of Amazon.

By onboarding Your Decoration onto Amazon, Incubeta saw a colossal sales increase from €4.000 to €120.000, which is 3000% growth in Germany, France and the Netherlands.

This growth resulted in:

Number #1 bestseller in The Netherlands within the category ‘posterlijsten’*
Number #1 bestseller in France within the category ‘cadres de poster et d’affiches’*
Number #1 bestseller in Germany within the category ‘bilderrahmen fur poster’*
Kept the advertising cost of sales below the target. (<20%)

Insights

Your Decoration’s challenge was to be successful on Amazon across several European countries. In the onboarding process Incubeta focused primarily on the photo frames, which are the main products for Your Decoration, and expected to have the greatest potential on Amazon.

Via a feed manager tool, we managed to structure over 4000 stock keeping unit (SKU’s), that means 56 frame sizes in different colours and styles, for Germany, France and The Netherlands.

The next step: set-up of an advertising structure in which the relevance of the customer’s demand and the available products, is central.

Strategy

We advised and helped Your Decoration with:

Building ‘above the fold’ content via feed manager tool for over 4000 SKU’s
Creating an Amazon brand store to drive more traffic and increase brand awareness
Set-up of sponsored product, brand and display campaigns
Using tools like Helium 10 and Sellics for the most relevant keywords and managing all the advertising campaigns in combination with machine learning