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Driving Ecommerce Growth – GMP Deployment Strategy for Samsonite

Client

Samsonite

Media Cost Decrease

77%

25% Performance Uplift

Following our global best practices, we helped Samsonite implement GMP across 17 regions, 3 brands and 10 agencies. 

Across the board we saw a 91% higher time spent on site with relevant audiences.

Insights

Luggage brand leader Samsonite, alongside Google, approached Incubeta to develop a Google Marketing Platform deployment strategy with the goal of developing a robust infrastructure to drive future eCommerce growth in absolute numbers as well as proportionally to its overall revenues.

Our goals were to harmonize pan-European digital marketing activities, introduce dynamic, personalized advertising and use a best-in-class approach for online retail.

Strategy

Using a flexible approach, we rolled out a standardized, yet locally tailored Google Marketing Platform implementation across 17 markets and 3 brands, in parallel with a training project ensuring more grip on digital marketing.

From here we developed a number of dashboards for standardized measurement, and deployed a dynamic audience framework for creative and media.

Related Work

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