{"id":11377,"date":"2026-02-13T13:15:31","date_gmt":"2026-02-13T11:15:31","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/?post_type=case-studies&#038;p=11377"},"modified":"2026-04-01T16:46:33","modified_gmt":"2026-04-01T14:46:33","slug":"global-digital-transformation","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/pt-pt\/our-work\/global-digital-transformation\/","title":{"rendered":"Global Digital Transformation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">CHALLENGE OVERCOME<\/h2>\n\n\n\n<p>Perfetti van Melle standardized their digital activation across its global operations. Ensuring that all in-house market teams had a consistent level of digital expertise and followed unified processes was critical to improving performance and driving efficiency at scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">APPROACH TAKEN<\/h2>\n\n\n\n<p>In partnership with Incubeta, Perfetti van Melle developed a comprehensive digital marketing blueprint designed to be implemented across all markets. This framework included standardized processes, clear naming conventions, and unified audience management practices. A robust quality assurance layer was also introduced to maintain high execution standards and ensure long-term consistency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VALUE DELIVERED<\/h2>\n\n\n\n<p>Perfetti van Melle enhanced collaboration and consistency across markets, resulting in a 17% increase in media efficiency and performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perfetti Van Melle launched a global digital transformation, standardizing media activation to improve efficiency, consistency, and collaboration across markets.<\/p>\n","protected":false},"featured_media":13651,"template":"","meta":[],"approach":[21],"solution":[],"industry":[198],"market":[29],"class_list":["post-11377","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-generative-growth","industry-food-drinks","market-italy"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies\/11377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies\/11377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media\/13651"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=11377"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/approach?post=11377"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/solution?post=11377"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/industry?post=11377"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/market?post=11377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}