{"id":11381,"date":"2025-06-20T00:00:00","date_gmt":"2025-06-19T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/our-work\/combining-real-time-weather-signals-with-ai-for-the-loreal-group\/"},"modified":"2025-06-20T00:00:00","modified_gmt":"2025-06-19T22:00:00","slug":"combining-real-time-weather-signals-with-ai-for-the-loreal-group","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/pt-pt\/our-work\/combining-real-time-weather-signals-with-ai-for-the-loreal-group\/","title":{"rendered":"Estrutura Global de Ag\u00eancias Alinhada"},"content":{"rendered":"<h2>Desafio Superado<\/h2>\n<p>A L\u2019Or\u00e9al conseguiu realinhar a sua estrutura global de ag\u00eancias, quebrando as complexidades de comunica\u00e7\u00e3o em todo o neg\u00f3cio.<\/p>\n<h2>Abordagem Adotada<\/h2>\n<p>L&#8217;Or\u00e9al turned to their trusted partner of four years, Incubeta, to help create synergy across brands and regions. By crafting a gamified Multi Agency Activation (MAA) program, L&#8217;Or\u00e9al could build a consistent global governance approach. <\/p>\n<h2>Valor Entregue<\/h2>\n<p>A L\u2019Or\u00e9al implementou uma abordagem global de governa\u00e7\u00e3o, definindo pap\u00e9is e responsabilidades claros para cada unidade de neg\u00f3cio ou parceiro de ag\u00eancia, garantindo apoio m\u00fatuo e contribui\u00e7\u00e3o para o sucesso organizacional. Como resultado, a L\u2019Or\u00e9al registou um aumento de 175% na ado\u00e7\u00e3o de mercado, escalando para 19 mercados em apenas 12 meses, com uma taxa de ado\u00e7\u00e3o de tarefas de 85%. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A L\u2019Or\u00e9al desenvolveu um programa gamificado de Ativa\u00e7\u00e3o Multi-Ag\u00eancia, criando governa\u00e7\u00e3o e alinhamento em 19 mercados, alcan\u00e7ando 175% de ado\u00e7\u00e3o de mercado em apenas 12 meses.<\/p>\n","protected":false},"featured_media":11383,"template":"","meta":[],"approach":[200],"solution":[],"industry":[148],"market":[149],"class_list":["post-11381","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-crescimento-generativo","industry-beleza-saude-farmaceutica","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies\/11381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies\/11381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media\/11383"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=11381"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/approach?post=11381"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/solution?post=11381"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/industry?post=11381"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/market?post=11381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}