{"id":11387,"date":"2025-05-08T00:00:00","date_gmt":"2025-05-07T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/our-work\/utilizing-personalization-to-scale-growth\/"},"modified":"2025-05-08T00:00:00","modified_gmt":"2025-05-07T22:00:00","slug":"utilizing-personalization-to-scale-growth","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/pt-pt\/our-work\/utilizing-personalization-to-scale-growth\/","title":{"rendered":"Utilizar a Personaliza\u00e7\u00e3o para Escalar o Crescimento"},"content":{"rendered":"<h2>Desafio Superado<\/h2>\n<p>A Accor conseguiu escalar criativos para 35 marcas, em 100 pa\u00edses, cobrindo 5.100 hot\u00e9is, com uma segmenta\u00e7\u00e3o de audi\u00eancias precisa e uma grande variedade de varia\u00e7\u00f5es criativas.<\/p>\n<h2>Abordagem Adotada<\/h2>\n<p>Em parceria com a Incubeta, a Accor desenvolveu uma estrat\u00e9gia integrada de criatividade din\u00e2mica, permitindo a ativa\u00e7\u00e3o de vari\u00e1veis em m\u00faltiplas regi\u00f5es, incluindo tarifas de quartos, convers\u00e3o de moeda, idioma e segmenta\u00e7\u00e3o espec\u00edfica por destino.<\/p>\n<h2>Valor Entregue<\/h2>\n<p>Accor\u2019s unique AI-powered creative delivery scaled personalized content efficiently across 100+ markets. From one modular template, they scaled creative production to thousands of personalized, geolocalized assets &#8211; minimizing wastage and reducing CPA by 53%. <\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>A entrega criativa \u00fanica da Accor, suportada por IA, permitiu escalar conte\u00fados personalizados de forma eficiente em mais de 100 mercados. A partir de um \u00fanico template modular, foi poss\u00edvel escalar a produ\u00e7\u00e3o criativa para milhares de ativos personalizados e geolocalizados \u2014 minimizando desperd\u00edcio e reduzindo o CPA em 53%. <\/p>\n","protected":false},"featured_media":11389,"template":"","meta":[],"approach":[152],"solution":[],"industry":[203],"market":[204],"class_list":["post-11387","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","industry-hotelaria","market-mena"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies\/11387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies\/11387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media\/11389"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=11387"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/approach?post=11387"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/solution?post=11387"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/industry?post=11387"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/market?post=11387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}