{"id":11402,"date":"2026-02-13T13:55:25","date_gmt":"2026-02-13T11:55:25","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/our-work\/increasing-roas-with-google-precision-optimization\/"},"modified":"2026-02-25T10:11:18","modified_gmt":"2026-02-25T08:11:18","slug":"increasing-roas-with-google-precision-optimization","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/pt-pt\/our-work\/increasing-roas-with-google-precision-optimization\/","title":{"rendered":"Aumentar o ROAS com Google Precision Optimization"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Desafio Superado<\/strong><\/h2>\n\n<p>Continente, a major Portuguese supermarket chain, sought a more effective way to boost performance across online campaigns for specific product categories. Despite selling a wide range of products online, they wanted their campaigns to optimize towards a smaller set of categories that delivered greater business value. However, their existing conversion system lacked the granularity needed to accurately isolate and measure campaign impact.  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Abordagem Adotada<\/strong><\/h2>\n\n<p>Partnering with Incubeta, an effective solution was tailored to Continente\u2019s needs, creating granular, category-level conversion tracking within Google Ads. Using Google Analytics enhanced ecommerce data and Google Tag Manager, we isolated and measured conversions for campaign-promoted product categories. This involved creating new, category-specific conversion actions in Google Ads and configuring Google Tag Manager to filter and route ecommerce data accurately, ensuring the correct information was fed into the relevant conversion actions.  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Valor Entregue<\/strong><\/h2>\n\n<p>A implementa\u00e7\u00e3o de tracking de convers\u00f5es granular resultou numa melhoria significativa do desempenho das campanhas. O Continente alcan\u00e7ou um aumento de 7x no ROAS para um produto priorit\u00e1rio dentro de uma categoria espec\u00edfica, bem como uma redu\u00e7\u00e3o de 570% no Custo por Convers\u00e3o. Esta abordagem permitiu um reporting de ROAS preciso ao n\u00edvel da categoria, suportando decis\u00f5es de otimiza\u00e7\u00e3o e aloca\u00e7\u00e3o de or\u00e7amento mais informadas. Como resultado, o Continente refor\u00e7ou as suas capacidades de reporting e passou a ter uma vis\u00e3o mais clara do verdadeiro impacto do investimento em marketing em cada categoria de produto.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Continente desbloqueou visibilidade de performance ao n\u00edvel da categoria atrav\u00e9s de um tracking de convers\u00f5es mais granular, alcan\u00e7ando um aumento de 7x no ROAS em produtos priorit\u00e1rios.<\/p>\n","protected":false},"featured_media":13642,"template":"","meta":[],"approach":[212],"solution":[],"industry":[206],"market":[213],"class_list":["post-11402","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-e-commerce","industry-retalho","market-portugal"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies\/11402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/case-studies\/11402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media\/13642"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=11402"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/approach?post=11402"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/solution?post=11402"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/industry?post=11402"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/market?post=11402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}