A digital hub where brands can connect with influencers and content creators, TikTok Shop is a vital tool for ecommerce and marketing individuals, and one of the key platforms in the estimated billion dollar<\/a> creator economy.<\/p>\n\n\n\n With TikTok\u2019s projected ad revenue growth hitting $25.08 billion by 2025<\/a>, TikTok Shop allows brands to partner with relevant creators to drive product sales and build new audiences for their offering.<\/a><\/p>\n\n\n\n Revenue estimations aside, there\u2019s a number of other reasons why you should invest in TikTok Shop:<\/p>\n\n\n\n 2024 is the year that boomers turn to TikTok shopping<\/a>, with the user base aging up, and moving away from a Gen-Z and Millennial majority. While the average age of active TikTok users does range from 18-35<\/a>, there\u2019s been a 57% increase<\/a> in the number of 60-69 year olds using the platform since 2021 \u2013 giving advertisers access to an audience with bigger spending powers.<\/p>\n\n\n\n On the flip side, TikTok also helps brands reach the \u2018first demographic\u2019 audience (teens and young adults) which traditional digital media cannot. Co-creating content with TikTok influencers gives brands direct trading routes to these younger audiences.<\/p>\n\n\n\n TikTok Shop creates opportunities for advertisers to create \u2018shoppable\u2019 content for mobile devices at a scale that works for their brand. You are completely in control of your brand assets \u2013 scaling up, or down as you see fit. With over a million content creators<\/a> on TikTok you could partner with 1, 10 or even 100 different creators at different levels (and price points) to deliver growth for your brand. <\/p>\n\n\n\n As TikTok partners<\/a> we can help fast-track this growth; aiding with creator discovery, idea ideation and conception \u2013 working in tandem with your in-house team.<\/p>\n\n\n\n Fees are much more cost effective on TikTok Marketplace in comparison to other popular marketplace sites. Both creator content costs and digital advertising costs are coming in lower than competitor platforms<\/a> \u2013 and when working with content creators, remuneration is often performance based (with fraud prevention features).<\/p>\n\n\n\n TikTok Marketplace is so much more than just advertising \u2013 it\u2019s an eCommerce play that dovetails with a social advertising strategy. With almost seven million uses of #tiktokmademebuyit, TikTok is a gamechanger for social commerce \u2013 changing the way users consume and interact with social media. Not only does it combine short engaging content with direct purchasing opportunities, it has shifted consumer shopping behavior across multiple generations (and demographics).<\/p>\n\n\n\n In short, TikTok allows brands to combine entertainment with eCommerce \u2013 broadening lead generation and customer acquisition opportunities.<\/p>\n\n\n\n TikTok Shop now has a first party integration with Shopify meaning brands have new streamlined ways of integrating TikTok Shop with their D2C site inventory, content and order flows. The TikTok App on Shopify lets you run and manage TikTok Ads and TikTok Shop directly from Shopify. Additionally, Incubeta can help you build a custom API integration which allows additional flexibility and customization.<\/p>\n\n\n\n A complicated or time consuming checkout process is one of the leading contributors to abandoned carts \u2013 with 80.5% of consumers abandoning their shopping cart<\/a> due to lengthy and\/or negative experiences. TikTok Shop helps mitigate this, offering customers a seamless user experience across awareness, consideration and purchase. Users can add to their basket and complete transactions in the app without clicking out to an additional website (D2C or other marketplace etc.).<\/p>\n\n\n\n TikTok Shop offers you two different audience avenues. Reaching existing customers and inspiring them to trade up\/spend more. And reaching new customers and audiences \u2013 building brand awareness, recognition and engagement.<\/p>\n\n\n\n \u2014<\/p>\n\n\n\n TikTok is a great opportunity to leverage strong marketplace traffic and customer acquisition in a fully branded environment.<\/p>\n\n\n\n —<\/p>\n\n\n\n For more information,\u00a0get in touch with our team of seasoned experts at Incubeta<\/a> or explore our range of interconnected capabilities<\/a> that feed into your marketing strategy, andhelp you outperform<\/a>.\u00a0<\/p>\n\n\n\n <\/p>\n","protected":false},"featured_media":0,"template":"","kb_category":[285,284],"market":[],"class_list":["post-17011","knowledge-base","type-knowledge-base","status-publish","hentry","kb_category-ecommerce","kb_category-tiktok"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/knowledge-base\/17011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/knowledge-base"}],"about":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/types\/knowledge-base"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=17011"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/kb_category?post=17011"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/market?post=17011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Multi-Generational Exposure<\/strong><\/h4>\n\n\n\n
Scalable Content Growth<\/strong><\/h4>\n\n\n\n
Cost Effective<\/strong><\/h4>\n\n\n\n
Combines Ecommerce and Social Advertising<\/strong><\/h4>\n\n\n\n
Integrates with Shopify<\/strong><\/h4>\n\n\n\n
Seamless Customer Experience<\/strong><\/h4>\n\n\n\n
Incremental Audience Potential<\/strong><\/h4>\n\n\n\n
How To Get Started on TikTok Marketplace?<\/strong><\/h3>\n\n\n\n
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