{"id":15324,"date":"2023-01-23T22:00:00","date_gmt":"2023-01-23T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/waving-goodbye-to-google-optimize\/"},"modified":"2023-01-23T22:00:00","modified_gmt":"2023-01-23T20:00:00","slug":"waving-goodbye-to-google-optimize","status":"publish","type":"post","link":"https:\/\/incubeta.com\/pt-pt\/news-and-resources\/waving-goodbye-to-google-optimize\/","title":{"rendered":"Waving Goodbye to Google Optimize"},"content":{"rendered":"\nGoogle is pretty clear that support for the product will be fully terminated in September – this means if you have any experiments running in the platform on that date, they will be stopped. The date is the same for both Google Optimize 360 users as well as the free version – hinting that an extension to the product sunset date is unlikely.<\/span>\n

How To Prepare<\/b><\/h3>\nGoogle has not specified yet whether they will be replacing Google Optimize with any other product. While the announcement says \u2018<\/span>we understand the value of A\/B testing for marketers, and will be sharing new ways to bring experimentation at scale to businesses in the coming weeks<\/span><\/i>\u2019, at this point we cannot guarantee Google will be releasing another product.\u00a0<\/span>\n\nThis doesn\u2019t mean you should jump into meetings with testing vendors just yet. As we wait for more information on Google\u2019s next steps, Google Optimize being sunsetted is a great opportunity to re-think your experimentation program, its strategy, and what business needs it fulfills. This way your business will be prepared and ready to act, regardless of Google’s next steps.<\/span>\n

How to Futureproof your Experimentation Strategy<\/b><\/h3>\nAt Incubeta, we view experimentation as the core of Business Strategy – and it is most successful when viewed as part of a Conversion Rate Optimization (CRO) program. Not only does it have the potential to bring great returns, it also brings more attention to the value of the website\/app journey – a brand’s virtual \u2018shop floor\u2019. In short, optimizing your customer experience has the potential to significantly increase the returns of your existing assets.\u00a0<\/span>\n\nTherefore, the first step should be to review your current experimentation strategy, technology and roadmap – asking yourself the questions listed below. Be sure to consider what your business really needs from an experimentation tool.<\/span>\n\nStrategy – what business value does my experimentation program drive?<\/span><\/i>\n