The strategic partnership will focus on accelerating digital growth and footfall for the luxury retailer among its highest value customers across key markets \u2013 the UK, US, Kingdom of Saudi Arabia, United Arab Emirates\u00a0and three further markets in Asia.<\/p>\n\n\n\n
Incubeta, a leader in global digital marketing, helps clients navigate complexity in today\u2019s ever-accelerating pace of change, to deliver results that outperform.<\/p>\n\n\n\n
Central to the business will be managing Harrods\u2019 digital presence, primarily across Pay-Per-Click (PPC), Search Engine Optimization (SEO), Paid Social,\u00a0and Digital PR.<\/p>\n\n\n\n
This includes maximizing the return from its digital investment to drive sales across its Knightsbridge store in London, online at Harrods.com, its Harrods App, its Harrods Rewards loyalty programme, and its five UK-based H Beauty Stores.Incubeta will deploy its proprietary Seamless Search platform, an AI-powered solution designed to accelerate growth. By analyzing multiple data signals in real time, Seamless Search will ensure that Harrods’ digital spend is allocated with precision, optimizing each campaign for maximum efficiency and impact.<\/p>\n\n\n\n
Incubeta will also work closely with Harrods to leverage partnerships with the world\u2019s top brands.<\/p>\n\n\n\n
Sandra Truesdale, Head of Digital Marketing & CRM at Harrods, said: \u201cThe growth and evolution of our digital marketing channels are essential for Harrods to meet the needs of luxury shoppers today, while staying ahead of the ever-changing landscape.<\/p>\n\n\n\n
\u201cIncubeta understood the strategic imperative to deliver a data- and insight-led approach, that enables us to meet our global business goals for omnichannel growth, in keeping with the service our customers are used to.\u201d<\/p>\n\n\n\n
Andrew Turner, MD, Incubeta UK, said: “Harrods is the world\u2019s leading luxury department store and we are delighted to be coming on board to deliver the next phase of digital acceleration for the brand.<\/p>\n\n\n\n
\u201cBy integrating core elements of marketing into a single, connected strategy, we\u2019ll deliver a smarter and more effective omnichannel experience for Harrods\u2019 global audience.<\/p>\n\n\n\n
\u201cBeing selected as Harrods\u2019 trusted partner comes off the back of a very competitive pitch process and we can\u2019t wait to get started, working as an extension of their formidable team and wider partners to help them outperform their business goals.<\/p>\n\n\n\n
Are you ready to outperform with Incubeta? Fill in the form below and start your journey to sustainable business growth:<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Harrods, the world\u2019s leading luxury department store, has appointed Incubeta to manage its global digital marketing account following a competitive pitch. <\/span><\/p>\n","protected":false},"author":10,"featured_media":1430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"approach":[],"solution":[],"industry":[],"market":[15],"class_list":["post-15372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incubeta-updates","market-uk"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/posts\/15372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=15372"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/posts\/15372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media\/1430"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=15372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=15372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=15372"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/approach?post=15372"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/solution?post=15372"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/industry?post=15372"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/market?post=15372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}